Marketing Manager - Marketing

Job Summary:

We are seeking a dynamic and strategic Marketing Manager with strong FMCG experience to lead our brand and marketing efforts.

The ideal candidate will play a key role in developing and executing 360-degree marketing strategies that drive product visibility, market share, and consumer loyalty.

You will be responsible for managing product launches, brand positioning, market research, and promotions across traditional and digital channels.

Key Responsibilities:

• Develop and execute brand strategies and marketing plans for FMCG product categories
• Lead end-to-end product marketing initiatives including new product development, launch, and lifecycle management
• Analyze market trends, consumer behavior, and competitor activity to inform strategy
• Plan and execute ATL & BTL campaigns (TV, radio, print, in-store, activations, etc.)
• Drive digital marketing activities including social media, influencer campaigns, SEO/SEM, and e-commerce integration
• Collaborate with cross-functional teams sales, supply chain, R&D, and creative to ensure cohesive brand execution
• Manage trade marketing activities and promotions to drive in-store visibility and sales
• Oversee marketing budgets, forecast spending, and ensure cost-efficiency
• Monitor brand performance KPIs, sales growth, and ROI metrics, and make data-driven adjustments
• Work with research agencies for consumer insights, brand health studies, and product testing

Qualifications:

• Bachelors or Masters degree in Marketing, Business, or related field
• 8-10 years of marketing experience, preferably within an FMCG environment
• Proven success in brand management and product marketing
• Strong understanding of shopper marketing and retail execution
• Experience with media planning and digital marketing platforms
• Excellent communication, leadership, and analytical skills
• Ability to work in a fast-paced, results-driven environment.

Preferred Skills:

• Hands-on experience with tools like Nielsen, Google Analytics, etc.
• Strong commercial acumen and creativity.
• Experience working with distributors, retailers, and modern trade channels.