Manager - Digital & ECommerce

6 - 11 years

27 - 30 Lacs

bengaluru

Posted:2 days ago| Platform: Naukri logo

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Skills Required

digital media basic campaign management analytical wellness e-commerce commerce vendor performance analysis digital marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description


5 6 years (Candidates with Amazon or Flipkart Ads experience preferred)

About the Role:

We are looking for a

data-driven Digital Marketing Manager

to lead

top-funnel media and performance campaigns

across eCommerce platforms like

Amazon, Flipkart, FirstCry, and Quick

Commerce

.
This role is ideal for candidates who understand the intersection of

digital media (Meta, Google, YouTube)

and

eCommerce performance marketing

, and can derive

category-level insights

from dashboards like

Amazon Pi, Vendor Central, and Flipkart Ads

.

Key Responsibilities:

eCommerce Performance Analysis

  • Deep dive into

    Amazon Pi, Vendor Central, Flipkart Dashboards, FirstCry Reports

    , etc.
  • Track campaign performance, search trends, category growth, alternate purchases repeat rates
  • Derive actionable insights at

    category, subcategory, and SKU level

Digital Ad Campaign Management

  • Plan, execute optimize campaigns across

    Meta, YouTube, Google Search/Display, Programmatic

  • Analyze

    Search Ads, Class 1 Ads, Sponsored Ads, PPA, DSP

    , etc. on eCom platforms
  • Identify gaps in media plans and recommend budget shifts or creative enhancements

Problem Solving Campaign Tuning

  • Identify performance bottlenecks or under-leveraged opportunities
  • Recommend campaign changes or new initiatives to counter competition or drive growth
  • Own

    A/B testing, keyword tuning, and creative iterations

Reporting Cross-Functional Collaboration

  • Create weekly and monthly dashboards for internal review
  • Liaise with media agencies, e-commerce partners, brand teams, and content/creative teams
  • Benchmark against competition and stay updated on platform trends algorithm changes

Ideal Candidate Profile:

5 6 years of experience in Digital Marketing with a strong

eCommerce marketing orientation

Hands-on experience with Amazon Pi, Vendor Central, Flipkart Ads Manager

and other platform dashboards Strong command of

Meta Ads, Google Ads (Search Display), YouTube, and Programmatic Platforms

Analytical mindset must be proficient in deriving insights and making performance tweaks
Prior experience working with or at

Amazon, Flipkart, or eCom-focused agencies

is a big plus Comfortable with Excel, dashboards, attribution models funnel analysis

Bonus Skills:

  • Experience with tools like

    SimilarWeb, Helium10, or Pacvue

  • Exposure to running

    Quick Commerce activations

    (Zepto, Blinkit, Instamart)
  • Basic understanding of

    consumer journey mapping

    in eCom

Why Join Us

  • Work on

    India s No. 1 BabyCare Brand

    with top tier eCom visibility
  • Manage

    20 Cr+ digital budgets

  • Shape

    full-funnel performance strategy

    across baby care subcategories

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