Manager - Brand and Communication

Experience You Should Bring

• Strong storytelling, creative thinking, copywriting, and content development ability.
• Candidate should have worked on creative campaigns end to end.
• Excellent project management and cross-functional collaboration skills.
• Deep understanding of brand identity, positioning, and multi-channel campaigns.
• Ability to manage external agencies and internal stakeholders.
• Proficiency in digital marketing and media planning is a plus.
• Brownie points if youve mastered AI beyond copy writing and basic image generation.

What You Will Be Doing

• Develop and implement brand communication strategies aligned with overall brand goals.
• Ensure consistency in tone, visual identity, and messaging across channels.
• Translate the brand story into compelling narratives for different stakeholders (customers, partners, employees).

• Lead the planning and execution of 360 marketing campaigns, including ATL, BTL, digital, and social.
• Work closely with creative, media, and social agencies to execute campaigns on time and within budget.
• Deep understanding of social platforms and emerging trends
• Define campaign KPIs, track performance, and optimize based on insights.

• Oversee social media and online content to maintain brand voice and engagement.
• Collaborate with the digital team to align brand campaigns with online initiatives.

• Partner with HR and leadership to drive internal brand engagement.
• Craft employee communication during launches, initiatives, or cultural programs.

• Track and analyze communication metrics across touchpoints.
• Leverage consumer insights and brand health studies to refine strategies.