About Us At Tally, we’re driven by one core mission - making business simpler for everyone. As a pioneer in business management software, we have been the trusted partner of choice for over 2.5 million businesses across 100+ countries - many of them Micro, Small, and Medium Enterprises (MSMEs) that form the backbone of global economies. Our journey is rooted in innovation, guided by deep empathy for customers, and driven by a commitment to excellence. With a legacy of trust and a future fuelled by technology, we are shaping the way businesses manage accounting, inventory, compliance, and much more. We believe in honoring our people, nurturing potential, creating fearlessly, and mastering our craft - all while staying true to our values. If you are looking to make a real impact, grow with purpose, and be part of something meaningful, you’ll find your place at Tally. As we continue to grow, we are working towards a larger ambition - to become the technology backbone for global economic progress. About Marketing Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth. For us at Tally, brand marketing goes beyond visibility. It's about building trust, simplifying complexity, and championing businesses of all sizes. As India’s most loved business management software, Tally holds a unique position, one that blends deep legacy with contemporary relevance. We believe in Integrated Marketing: Leveraging all channels by maintaining uniformity of brand voice, visuals, and messaging. Customer Centricity: Placing the customer at the heart of all marketing efforts. Brand Stewardship: Custodian of Employer Branding. Marketing with purpose, not noise: Supporting business growth with value driven communication. The Brand Marketing function within Tally strives to: Tell the Tally Story Simply and Powerfully Drive Engagement Across Ecosystems Stay Authentic Yet Aspirational Marketing with purpose, not noise Brand Communication Brand and Communications team within the Marketing function operates in areas of long-term strategic impact which helps in evolving the 3 core pillars around customers, partner ecosystem and people initiatives. As a part of the Brand Communications team, you’ll be stepping into a dynamic environment where innovation and creativity meets strategy. You can expect to be at the forefront of crafting compelling narratives that resonate with our audience. You'll play a key role in driving the outward-facing aspects of long-term strategic initiatives, engaging with diverse stakeholders, and applying your expertise to shape the future of our brand. It's an opportunity to contribute to a vibrant, growth-oriented culture that values your unique insights and creative thinking. Role: Manager - Brand and Communication Relevant Experience: 5 to 7 Years Location: Bangalore What You Will Own You will own end-to-end brand communication, ensuring consistency in messaging and visual identity across all channels. Lead 360° integrated campaigns, from strategy to execution, driving impact through digital, ATL, BTL, and social. Drive internal and external engagement by tailoring compelling narratives for customers, partners, and employees. Track campaign performance and leverage insights to continuously refine brand and communication strategies. Experience You Should Bring Strong storytelling, creative thinking, copywriting, and content development ability. Candidate should have worked on creative campaigns end to end. Excellent project management and cross-functional collaboration skills. Deep understanding of brand identity, positioning, and multi-channel campaigns. Ability to manage external agencies and internal stakeholders. Proficiency in digital marketing and media planning is a plus. Brownie points if you’ve mastered AI beyond copy writing and basic image generation. What You Will Be Doing Brand Strategy & Messaging Develop and implement brand communication strategies aligned with overall brand goals. Ensure consistency in tone, visual identity, and messaging across channels. Translate the brand story into compelling narratives for different stakeholders (customers, partners, employees). Integrated Campaign Management Lead the planning and execution of 360° marketing campaigns, including ATL, BTL, digital, and social. Work closely with creative, media, and social agencies to execute campaigns on time and within budget. Deep understanding of social platforms and emerging trends Define campaign KPIs, track performance, and optimize based on insights. Digital & Social Communication Oversee social media and online content to maintain brand voice and engagement. Collaborate with the digital team to align brand campaigns with online initiatives. Internal Communication Partner with HR and leadership to drive internal brand engagement. Craft employee communication during launches, initiatives, or cultural programs. Analytics & Insights Track and analyze communication metrics across touchpoints. Leverage consumer insights and brand health studies to refine strategies. Note: Only shortlisted candidates will be contacted for further steps in the hiring process.
About Us At Tally, we’re driven by one core mission - making business simpler for everyone. As a pioneer in business management software, we have been the trusted partner of choice for over 2.5 million businesses across 100+ countries - many of them Micro, Small, and Medium Enterprises (MSMEs) that form the backbone of global economies. Our journey is rooted in innovation, guided by deep empathy for customers, and driven by a commitment to excellence. With a legacy of trust and a future fuelled by technology, we are shaping the way businesses manage accounting, inventory, compliance, and much more. We believe in honoring our people, nurturing potential, creating fearlessly, and mastering our craft - all while staying true to our values. If you are looking to make a real impact, grow with purpose, and be part of something meaningful, you’ll find your place at Tally. As we continue to grow, we are working towards a larger ambition - to become the technology backbone for global economic progress. About Marketing Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth. Role: Specialist - Digital Marketing Relevant Experience: 2 to 3Years Location: Bangalore What You Will Own We are seeking a dynamic and results-oriented Digital Marketing Executive to join our team and play a pivotal role in driving online lead generation through biddable media. The ideal candidate will have a strong understanding of digital marketing strategies, particularly in paid search and social media advertising and be adept at managing and optimizing campaigns across various other online channels. Experience You Should Bring Experience in digital marketing, with a focus on biddable media. Strong understanding of digital marketing channels and strategies. Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media advertising platforms). Excellent analytical skills and ability to interpret data using multiple tools. Strong communication and interpersonal skills. Creative problem-solving abilities. Knowledge of latest AI tools to improve efficiency & proficiency of work. Leading digital advertising platforms like Google Ads, Meta Ads, LinkedIn Ads etc. Leading tracking and analytics platforms like Google Analytics, Google Tag Manager, Clarity etc. Hands-on experience in Microsoft Office. What You Will Be Doing Campaign Strategy & Execution: Plan, set up, launch, and manage PPC multiple campaigns across major platforms including Google Ads (Search, Display, Shopping, Video), Meta Ads (Facebook/Instagram), LinkedIn Ads, YouTube Ads, and potentially other platforms like Twitter Ads, Pinterest Ads, etc. Conduct in-depth audience targeting and competitive analysis for multiple geographies & campaigns. Develop compelling ad copy, headlines, and calls-to-action (CTAs) for various ad formats. Implement and manage bid strategies (manual, automated, smart bidding) to optimize for specific campaign goals (e.g., conversions, clicks, impressions). Ensure proper tracking and conversion setup using tools like Google Tag Manager, Google Analytics and platform-specific pixels/tags. Performance Monitoring & Optimization: Daily monitoring, reporting of campaign performance metrics (e.g., CPC, CPA, CTR, ROAS, Qualified Leads, Conversion Rate etc) Proactively identify underperforming campaigns, ad groups, keywords, audiences and implement immediate corrective actions. Conduct A/B testing on ad creatives, landing page elements, bid strategies, and audience segments to continuously improve campaign efficiency and effectiveness. Implement negative keywords, adjust bids, refine targeting, and refresh ad creatives based on performance data. Ensure campaigns are adhering to budget allocations and spending pace. Reporting & Analysis: Utilize platform dashboards and analytics tools (e.g., Google Analytics, LMS, CRM etc) to extract and analyse detailed campaign data. Generate regular (daily, weekly, monthly) performance reports, highlighting key trends, insights, and actionable recommendations. Present findings and strategic recommendations to the Digital Marketing Manager & other stakeholders, demonstrating campaign impact and ROI. Ad Creative & Landing Page Collaboration: Work closely with content creators and designers to ensure ad creatives and landing pages are optimized for PPC performance and conversion. Provide feedback and requirements for effective landing page design and content. Platform Knowledge: Stay abreast of the latest trends, updates, and best practices in the PPC and paid media landscape. Actively research and evaluate new advertising platforms and features that could benefit the company. Note: Only shortlisted candidates will be contacted for further steps in the hiring process.
About Tally At Tally, we’re driven by one core mission - making business simpler for everyone. As a pioneer in business management software, we’vebeen the trusted partner of choice for over 2.5 million businesses across 100+ countries - many of them Micro, Small, and Medium Enterprises (MSMEs) that form the backbone of global economies. Our journey is rooted in innovation, guided by deep empathy for customers, and driven by a commitment to excellence. With a legacy of trust and a future fueled by technology, we are shaping the way businesses manage accounting, inventory, compliance, and much more. We believe in honouring our people, nurturing potential, creating fearlessly, and mastering our craft - all while staying true to our values. If you are looking to make a real impact, grow with purpose, and be part of something meaningful, you’ll find your place at Tally. As we continue to grow, we are working towards a larger ambition - to become the technology backbone for global economic progress. About India Sales India Sales function within Tally focuses on driving high quality customer engagement at scale. We are enthusiastic and growth focused team who support in building great brand experiences for customers and partners. Our sales experts work closely with the Partner ecosystem to ensure consistent delivery of delightful customer experiences and collaborative associations across geography. We are obsessed with the voice of our customers to fuel product innovation and profitable growth of our partners. You will get to coordinate with our partners by meeting new people and building a lasting relationship with the best tech sales team in the country. Role: Cluster Manager Relevant Experience: 8 + Years Location: Mumbai What You Will Own As a Cluster Manager (CM), one should have a thorough knowledge of the respective geography and needs to work closely with the distribution team and Non-Certified Partners to reach out across the geography. Managing distribution for the geography for all Partner Business Groups with the Tally Distribution Partner branch and its team is one of the core areas of responsibility who will also be the P&L ownership of the TDP operations for the branch in the respective territory. Experience You Should Bring Excellent interpersonal skills and very good in team administration. Exceptional understanding of distribution, partner, and branch management. Good knowledge of local geography. Efficient in route planning/ beat planning to get optimum reach. Exceptionally good in planning events and activities to ensure business growth. Efficient customer management. Good selling and negotiations skills. Ability to coach and mentor the team. Excellent execution of initiatives and business processes for branch. Good knowledge in Excel and PowerPoint. What You Will Be Doing Business planning across a Partners Business Group network for assigned territory. Groom and coach, the partner network for overall development. Mentor and groom TDP team for achieving optimized productivity, growth, and smooth network management. Regular structured business reviews must be anchored with the TDP team members to examine the progress and do the necessary corrections wherever required to achieve the set plans. Have a clear understanding of the key focus areas of TSPL to create and plan and execute such planned activities and events which will help the non-CPs to reach out to their set of customers and prospects to showcase our product features and its relevance to establish how Tally can help a customer do its business most effectively. Travelling across the respective geography markets and visiting partners for 10-12 days a month will be a part of the regular routine for a Cluster Manager. Ensure great customer experience via different sales programs. Improve business expansion/ territory spread and district penetration. Improve visibility and business share in retail segment of the partner group. All activities/ initiatives impacting business and customer relations management. Influence and maintain infrastructure, operations, and efficiency of branch operations of Tally Distribution Partners (TDP). Note: Only shortlisted candidates will be contacted for further steps in the hiring process.