Manager - Brand Marketing

Manager - Brand Marketing

Overview

Coschoo

As a Manager - Brand Marketing:

You Get

• Result oriented, flexible, adaptable and be driven to strive continual improvement.
• Self-motivated team members, interns and freelancers with high energy levels.
• Creative Freedom to do things to meet the business objectives.
• Bring passion and dedication to your job and there's no telling what you could accomplish.
• Present the Brand Marketing strategy and solutions to the team.
• Build a brand, one that is continually innovating and is proud of making a difference.
• Ability to implement strategies to enhance global brand presence and consistency across diverse markets.

Your Key Responsibilities:

Brand Campaign Ideation & Execution

• Develop, execute, and track end-to-end marketing campaigns aimed at increasing brand visibility and engagement.
• Continuously refine strategies based on performance metrics and market feedback.

Content Creation & Oversight

• Ideate and lead creation of impactful brand assets including videos, graphics, and written content.
• Collaborate with internal teams and external agencies to produce high-quality deliverables on time.

Agency & Vendor Management

• Serve as the primary point of contact for creative and marketing agencies, ensuring alignment & track with brand guidelines and campaign objectives.

Brand Voice & Consistency

• Own and maintain Coschool’s brand voice across all platforms, ensuring messaging resonates with target audiences.
• Provide brand guidelines and training for internal teams to uphold consistency in communications.

Trend Monitoring & Social Engageme

• Stay updated on industry trends, social media shifts, and emerging platforms.
• Identify creative opportunities to integrate Coschool into relevant conversations and communities.

Distribution & Channel Strate

• Leverage a deep understanding of different marketing channels (digital, traditional, social, PR, influencer marketing, events etc.) to maximize brand reach.
• Experiment with new channels and assess ROI to optimize resource allocation.

What We Need:

• 3–5 years in brand marketing, content marketing, or a related field, with a demonstrated track record of successful brand-building campaigns.
• Proficient in content ideation and creation, including video, graphic, and editorial storytelling.
• Ability to conceptualize unique marketing initiatives that resonate with diverse audiences and drive brand awareness objectives.
• Excellent written and verbal communication skills; comfortable collaborating cross-functionally and managing external partners.
• Strong analytical skills to interpret campaign data and market trends; ability to transform insights into actionable recommendations.
• Proven ability to juggle multiple campaigns, manage budgets, and meet deadlines in a fast-paced environment.
• Genuine interest in Edtech, emerging technologies, and the potential impact of AI on learning.
• Resourceful, proactive, and adept at driving initiatives forward with minimal oversight.

Preferred:

Experience - Handling agency or working in Brand Marketing Agency, Marketing Manager roles in B2B or D2C.

Employment Type: Full-Time

Experience: 4+

Years Location: Hyderabad

About Coschool

ded by Mr. Naga