You should apply if you have:
- A Bachelor s degree in Marketing, Business Administration, or related field (MBA preferred)
- 3 6 years of experience in Brand Management or Product Marketing within FMCG, CPG, or D2C sectors
- Proven track record of launching new products and delivering measurable business results
- Strong expertise in market research, consumer insights, and competitive analysis
- Good understanding of digital marketing channels (social, search, e-commerce)
- Excellent project management and multitasking skills with ability to meet deadlines
- Strong communication and presentation skills with the ability to influence stakeholders
- A strategic yet creative mindset with passion for innovation
- Prior exposure/interest in sports nutrition, health & wellness, or foods industry
You should not apply if you:
- Lack experience in developing and executing GTM strategies
- Have not managed cross-functional projects with multiple stakeholders
- Prefer execution-only roles without strategic ownership
- Are not comfortable working with data-driven decision-making and performance tracking
Skills Required:
Go-to-Market strategy development & execution
Market research, consumer insights & competitive analysis
Brand positioning & messaging
Project management & cross-functional leadership
Digital marketing (social, e-commerce, performance) understanding
Budget & resource planning
Strong presentation & communication skills
What will you do
Lead end-to-end GTM strategy for all new product launches from concept to post-launch review
Conduct deep market research, competitor analysis, and consumer insights to identify opportunities
Define target audiences, key messaging, USPs, and pricing strategy for launches
Develop detailed launch plans, timelines, and budgets while collaborating with Product, Marketing, E-commerce, Supply Chain & PR teams
Oversee creation of launch assets (packaging briefs, creatives, sales collaterals, digital assets, merchandising, etc.)
Manage media planning and buying with internal teams/agencies
Ensure brand alignment and craft compelling product narratives that resonate with target customers
Monitor launch KPIs (sales, market share, awareness, CAC, ROI), analyze data, and optimize campaigns
Prepare post-launch reports and recommend improvements for future launches
Act as central lead for launch projects, aligning cross-functional teams and presenting plans to senior leadership
Work Experience:
3 6 years of experience in Brand Management/Product Marketing with strong GTM ownership
Experience in FMCG, CPG, D2C sectors required
Experience in sports nutrition/health & wellness/foods industry highly preferred
Working Days:
Monday to Friday (Full-Time, Work from Office)
Location:
Golf Course Road, Gurugram, Haryana
Perks:
Friendly atmosphere High learning & personal growth opportunity
Flexible Timings
Diverse work environment
Why Nutrabay:
We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that s revolutionising the health industry.
Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.
About Nutrabay:
Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now, and our family is constantly growing.
We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.
Funding:
We raised $5 million in a Series A funding.
