Job
Description
We seek an effective Thinker-Doer, Manager of Brand and Marketing Communication, with an advertising or digital communication agency background, to lead our team at Chanakya University, an institution founded by and funded by doyens of patriots dedicated to nation-building. In this vital role, you will oversee, think, and execute important internal and external communications initiatives that align with our university's vision and goals. Roles & Responsibilities: You will collaborate closely with founding leaders, internal and external stakeholders, academicians, administrators, and creative agencies to develop and implement effective marketing and branding campaigns. This includes creating a communications plan with a calendar of action and content aligned with key thought themes and issues for our institution/brand building. Your responsibilities will also encompass internal communications, digital assets (including populating and updating websites), and creating engaging, supportive content for employees that reflects Chanakya University’s vision and values. Additionally, you will oversee our social media channels to ensure strong engagement. You will be responsible for branding by stakeholders and third parties, establishing processes to ensure correct usage. · Plan, build, and run brand communication and marketing: Develop and execute an annual brand, marketing, and communications plan that supports Chanakya University's strategic objectives. Protect and enhance the university's brand identity across various channels, including print, digital, and social media. o Content calendar development: Collaborate with writers, designers, and subject matter experts to create compelling content for various publications/platforms. o Event management: Support, plan, and execute events, from small workshops to large-scale conferences, to engage students, faculty, alumni, and the broader academic community and build thought leadership. o Digital voice: Develop and implement compelling digital marketing strategies and podcasts, update the website, and manage social media to impact the audience. · Manage agencies and inspire/enable them to succeed: Oversee and coordinate with external agencies to ensure timely delivery of high-quality, impactful creative assets and campaigns. · Be brand custodian: Be responsible for brand guidelines and the style guide, overseeing the development of branded templates for stakeholders. Ensure processes are in place to enforce correct usage. · Be in the news for good reasons: With the help of our PR/media relationship manager, build traction among print and digital platforms wherever possible. Skills Required: · Self-starting, self-assured, proactive, and results-oriented. · Resilient, flexible, and open-minded. · Acts in accordance with Chanakya values and beliefs. · Ethical, collaborative, and enabling. · Manage uncertainty and variables. Qualification & Experience: · Minimum of 4 years in an Agency & 3 years of Team Management Experience is a must. · Previous experience of managed team of Creative, PR, Digital, Website Understanding of Digital Media, SEO and Google Analytics. · Expertise in brand management, both in design and messaging. · Excellent project management skills, with the ability to juggle multiple tasks and meet deadlines. · Strong understanding of internal stakeholder dynamics and principles, including brand management, advertising, public relations, and digital marketing. · Strong interpersonal and communication skills, with the ability to build relationships with diverse stakeholders. · Problem-solving skills and the ability to think critically. · Manage and nurture a young team so they grow · Manage and handle designers Reporting Relationship: ● Reports to Director – Communications Designations that you might currently/previously hold: Account Director, Marketing Lead, Director of Marketing, COO.
