Manager - Ad sales

Ways of working:

About Swiggy

Key Responsibilities

• Work with Sales, Business, and Product teams to support the expansion of Swiggy’s advertisement platform.
• Assist in executing the Ads business roadmap with the goal of growing ad sales as a meaningful contributor to Swiggy’s overall revenue.
• Manage day-to-day campaign operations to drive better ad spend utilization, improve partner ROI/performance, and support area-level demand-supply balancing.
• Identify opportunities to streamline campaign execution and contribute to automation efforts using data and analytical inputs.
• Support the development of the ads program by maintaining visibility into the seller ecosystem and assisting in GTM activities and rollout plans.
• Work on implementing product and pricing strategies as defined, ensuring proper communication and adoption across internal teams and partners.
• Execute inbound marketing activities for Ads across available channels and support testing of new outreach methods for restaurant partners.
• Coordinate with Sales teams across multiple cities to ensure alignment and consistency in campaign delivery and partner communication.
• Work with Product and Merchandising teams to support the implementation of defined SOPs and ensure accurate campaign setup and monitoring.
• Assist in executing local go-to-market strategies to support new ad revenue initiatives across different geographies.
  

Qualification And Skills

• Experience: Proven expertise in stakeholder management, with a track record of meeting & exceeding targets.
• Go-Getter Attitude: Strong self-motivation and resilience in pursuing opportunities.
• Accountability: Ability to own up end to end conversations with stakeholders, deliver high-quality results in a fast-paced environment.
• Team Leadership: Strong capability to inspire and guide a team toward success.