Manager - Account Based Marketing

Role Overview: As the Manager, Account Based Marketing at Tiger Analytics, your main responsibility will be to drive growth in the existing accounts by working closely with BU heads, client partners, and sales teams. You will play a crucial role in leveraging various marketing channels, both online and offline, to enhance revenue, relationships, and reputation within key accounts. Your success in this role will depend on your ability to develop comprehensive strategic ABM plans and campaigns tailored to each account, execute these plans through various B2B marketing channels, and collaborate effectively with cross-functional teams. Key Responsibilities: - Put together comprehensive strategic ABM plans and campaigns for key accounts. - Execute the plans through various B2B marketing channels including events, customer visits, innovation days, social media, digital marketing, emails, newsletters, webinars, podcasts, etc. - Develop account-specific content such as brochures, flyers, email content, videos, microsites, blogs, presentations, whitepapers, and content support for leadership. - Collaborate closely with cross-functional teams including delivery, sales, client partners, capabilities, design, etc. - Support the identification of key accounts through continuous engagement with BU heads and client partners. - Assist sales teams in large bids by creating proposal-specific content. - Maintain focus on the end goal of generating revenue from existing accounts, ensuring that relationship and reputation strength translate into pipeline and revenue. - Emphasize a data-driven approach to decision-making. - Measure and report ABM-specific outcomes to key stakeholders regularly. Qualifications Required: - Bachelor's degree. - 5+ years of experience in B2B marketing. - Strong project management skills with attention to detail and the ability to manage multiple priorities. - Exceptional communication and interpersonal skills. Role Overview: As the Manager, Account Based Marketing at Tiger Analytics, your main responsibility will be to drive growth in the existing accounts by working closely with BU heads, client partners, and sales teams. You will play a crucial role in leveraging various marketing channels, both online and offline, to enhance revenue, relationships, and reputation within key accounts. Your success in this role will depend on your ability to develop comprehensive strategic ABM plans and campaigns tailored to each account, execute these plans through various B2B marketing channels, and collaborate effectively with cross-functional teams. Key Responsibilities: - Put together comprehensive strategic ABM plans and campaigns for key accounts. - Execute the plans through various B2B marketing channels including events, customer visits, innovation days, social media, digital marketing, emails, newsletters, webinars, podcasts, etc. - Develop account-specific content such as brochures, flyers, email content, videos, microsites, blogs, presentations, whitepapers, and content support for leadership. - Collaborate closely with cross-functional teams including delivery, sales, client partners, capabilities, design, etc. - Support the identification of key accounts through continuous engagement with BU heads and client partners. - Assist sales teams in large bids by creating proposal-specific content. - Maintain focus on the end goal of generating revenue from existing accounts, ensuring that relationship and reputation strength translate into pipeline and revenue. - Emphasize a data-driven approach to decision-making. - Measure and report ABM-specific outcomes to key stakeholders regularly. Qualifications Required: - Bachelor's degree. - 5+ years of experience in B2B marketing. - Strong project management skills with attention to detail and the ability to manage multiple priorities. - Exceptional communication and interpersonal skills.