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Manager - Account Based Marketing

Manager - Account Based Marketing

Tiger Analytics

5 - 9 years

0 Lacs

chennai tamil nadu

Posted:2 weeks ago| Platform: Shine logo

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Skills Required

b2b marketing digital marketing content development project management communication skills interpersonal skills account based marketing marketing channels crossfunctional collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

As a Manager, Account Based Marketing at Tiger Analytics, you will play a crucial role in driving growth in existing accounts by collaborating with BU heads, client partners, and sales teams. Your responsibilities will include: - Developing comprehensive strategic ABM plans and campaigns for key accounts. - Executing marketing plans through various B2B channels like events, customer visits, social media, digital marketing, emails, and webinars. - Creating tailored content for accounts such as brochures, videos, blogs, and whitepapers. - Collaborating with cross-functional teams including delivery, sales, and design to ensure successful ABM campaigns. - Supporting the identification of key accounts through continuous engagement with BU heads and client partners. - Assisting sales teams in large bids by providing proposal-specific content. - Maintaining a focus on generating revenue from existing accounts and being data-driven to achieve this goal. - Measuring and reporting ABM-specific outcomes to key stakeholders regularly. Qualifications required for this role: - Bachelor's degree - 5+ years of experience in B2B marketing - Strong project management skills with attention to detail - Exceptional communication and interpersonal skills Join Tiger Analytics to be part of a global AI and analytics leader, where you will have the opportunity to make a significant impact on the growth and success of the company.,

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Manager - Account Based Marketing