Manager, Account Based Marketing

Job Title: Manager, Account Based Marketing
Experience: 10-12 years (Including 4-5 years of relevant experience) Location: Gurugram Position type: Full time Shift Timing: 1-10 PM

What this Job Involves:

As a Manager, Account Based Marketing (ABM), you will play a key role in designing, delivering, and optimizing targeted marketing campaigns for priority commercial real estate accounts. Working closely with Campaigns team, you will create and manage advanced audience segments, analyze campaign data, and develop custom web experiences across multiple platforms. You will also provide strategic thought leadership, drive cross-functional projects, and influence core ABM processes and campaign strategy. Your expertise will help elevate the team s capabilities and ensure marketing programs deliver measurable impact.

Key Responsibilities:

Campaign Execution & Platform Management

• Build and manage audience segments, workflows, and campaigns in ABM platforms (e.g., 6sense, Demandbase, or similar)

• Set up and run email campaigns, nurture sequences, and landing pages using marketing automation systems (e.g., Eloqua, Marketo, HubSpot, or Pardot)

• Develop custom landing pages and web experiences using low-code/no-code content platforms (e.g., Folloze, Uberflip)

• Partner with marketing operations, digital, and paid media teams to ensure seamless connections between ABM, automation, ad tech, and CRM platforms

• Lead cross-functional collaboration with stakeholders to establish and implement ABM best practices across the organization.

Data Analysis & Optimization

• Monitor and analyze account and campaign performance using marketing and advertising platform analytics

• Use insights to improve campaign effectiveness and return on investment

• Conduct quality control across data endpoints and reporting for account-level engagement

• Present advanced analytics, campaign results, and recommendations to senior leadership

Troubleshooting & Continuous Improvement

• Identify and resolve performance or integration issues to keep campaigns running smoothly

• Recommend and implement process improvements to enhance team efficiency

• Champion new tools, technologies, or approaches such as AI-driven personalization and advanced segmentation by piloting and sharing learnings.

Collaboration, Influence & Stakeholder Engagement

• Work closely with global and local marketing teams, publishers, and digital specialists to deliver campaign objectives

• Support development of personalized content experiences for priority accounts

• Serve as a subject matter expert and mentor to other marketing professionals, upskilling the team through knowledge sharing and training sessions in partnership with the ABM lead

• Influence marketing strategy by providing thought leadership and consulting to broader campaign teams or business stakeholders.

Required Qualifications

• 10-12 years of overall experience, including 4-5 years of hands-on, relevant experience with marketing technology platforms in a B2B environment

• Experience with ABM platforms (6sense, Demandbase, or similar)

• Experience with marketing automation systems (Eloqua, Marketo, HubSpot, or Pardot)

• Familiarity with web experience tools (Folloze, Uberflip, or similar)

• Skilled in building web pages and content using drag-and-drop, low-code/no-code tools

• Comfortable using AI tools to enhance marketing campaigns and create content

• Strong analytical and organizational skills with advanced proficiency in Excel

• Detail orientated and able to manage multiple projects at scale

• Demonstrated ability to influence cross-functional teams and present recommendations to senior leadership.

• Experience mentoring or upskilling peers and contributing to the marketing team s ongoing professional development

Preferred Qualifications

• B2B marketing experience in professional services or real estate

• Familiarity with social advertising platforms (e.g., LinkedIn)

• Experience integrating/connecting multiple marketing technology platforms

• Project management experience and ability to work collaboratively across teams

• Experience piloting process improvements, new technologies, or marketing approaches and sharing resulting best practices.

Success Metrics

• Timely and error-free campaign launches

• Efficient use and improvement of marketing platforms and processes

• Rapid problem-solving and troubleshooting

• Process enhancement driving faster team performance

• Successful implementation of new ABM standards, platforms, or processes within the global marketing organization.