Mall Marketing - (Head / General Manager / Manager)

Job Title: Mall Marketing - (Head / General Manager / Manager)

Experience:

• 7-10 years of relevant experience in mall marketing or large-format retail marketing

• Mandatory experience in

  Mall Marketing / Retail Marketing / Commercial Real Estate Marketing

• Proven experience in driving footfall, managing events, and handling tenant marketing initiatives

Job Overview:

Mall Marketing Head

Success in this role will be measured by sustained growth in customer traffic, improved tenant sales performance, stronger tenant relationships, and the establishment of a premier lifestyle, retail, and entertainment destination in the Delhi-NCR region.

Key Responsibilities & Duties:

Strategic Marketing & Brand Management

• Develop and implement an integrated marketing strategy to increase footfall, customer engagement, and brand awareness.
  
• Ensure all marketing initiatives align with the malls brand identity and positioning.
  
• Continuously innovate marketing approaches based on consumer behavior and retail trends.
  

Campaign Planning & Execution

• Plan and execute 360-degree marketing campaigns across digital, print, radio, outdoor, and in-mall platforms.
  
• Oversee the conceptualization and execution of mall events, festivals, seasonal promotions, and brand activations.
  
• Enhance customer experience and dwell time through engaging on-ground activities.
  

Tenant & Stakeholder Collaboration

• Work closely with leasing and operations teams to align marketing initiatives with commercial and occupancy goals.
  
• Build and maintain strong relationships with tenants to drive joint promotions and store-level sales.
  
• Support anchor brands and new tenants with customized marketing plans.
  

Digital & Media Management

• Supervise the malls digital presence, including social media platforms, website, and content strategy.
  
• Ensure consistent, engaging, and performance-driven digital communication.
  
• Manage media planning, buying, and partnerships for maximum reach and ROI.
  

Performance Tracking & Budget Management

• Monitor and analyze marketing KPIs, footfall data, and campaign effectiveness.
  
• Prepare, manage, and optimize the annual marketing budget with strong ROI focus.
  
• Present performance reports and strategic recommendations to senior management.
  

Agency & Vendor Management

• Manage relationships with advertising agencies, event partners, media houses, and vendors.
  
• Ensure timely execution, quality output, and cost efficiency across all marketing initiatives.
  

Team Leadership

• Lead, mentor, and motivate the mall marketing team.
  
• Foster a culture of creativity, accountability, and result-oriented execution.
  

Qualifications:

Educational Qualification

• PGDM / MBA (Marketing preferred)

Professional Background

• Mandatory experience in Mall Marketing / Retail Marketing / Commercial Real Estate Marketing

Experience

• 7-10 years of relevant experience in mall marketing or large-format retail marketing

• Proven experience in driving footfall, managing events, and handling tenant marketing initiatives