Luxury Brand Marketing & Social Media Manager

About the Role:

Ekaani is looking for a social media and content manager to lead creative storytelling and execute high-impact campaigns that define how luxury is seen, felt, and celebrated. This role requires a sharp aesthetic sense, strong cultural instinct, and the ability to translate luxury values into content that performs across digital and offline platforms.

Key Responsibilities:

• Creative Direction & Content Production:

• Take ownership of creative vision—leading ideation, styling, and execution of luxury lifestyle shoots (video & static). Direct both model and product shoots, ensuring output aligns with Ekaani’s aspirational brand identity.

• Brand Storytelling Across Channels:

• Create and manage content narratives that work across Instagram, Meta Ads, in-store visuals, and website. Champion consistency in tone, style, and messaging across all touchpoints.

• Campaign & Event Execution:

• Plan and execute end-to-end campaigns around key moments like Diwali, weddings, and seasonal launches—merging cultural context with modern luxury appeal.

• Marketing Strategy & Calendar Ownership:

• Develop the annual marketing calendar, integrating festive cycles, product launches, and influencer timelines with a cohesive luxury communication strategy.

• Influencer & PR Collaborations:

• Identify and manage influencer and media partnerships to boost brand credibility and reach, especially during high-impact gifting and wedding campaigns.

• Product Launch Coordination:

• Co-lead seasonal launches, overseeing everything from creative collateral to on-ground activation and digital storytelling.

• Cross-Platform Campaign Ideation:

• Build multi-channel campaign frameworks that blend digital innovation with offline exclusivity.

• Market & Trend Research:

• Keep a close pulse on design, fashion, and content trends to bring new energy into campaigns and elevate brand relevance.

• Collaboration & Coordination:

• Work closely with our design, inventory, photography teams, and external social media agencies to ensure timelines and execution standards are met.

• Lead Generation via Instagram:

• Proactively identify and engage with architects, interior designers, and wedding planners on Instagram to generate potential business leads and collaborations.

Experience and Skills:

• 3–5 years experience in content, creative, or marketing roles within a luxury, design, fashion, or lifestyle brand.
• Proven eye for design, storytelling, and luxury aesthetics.
• Strong project management and shoot direction experience.
• Highly collaborative, organized, and tuned into Indian cultural moments and market behavior.
  

Why Ekaani:

At Ekaani, we don’t just market products—we craft moments of celebration, tradition, and beauty. If you thrive in aesthetic storytelling and want to build campaigns that people remember, this is your canvas.