Liquor Sales Associate

Job Description: Alcohol Brand Sales Associate (In-Store/Sampling) We are looking for an energetic and engaging Alcohol Brand Sales Associate to represent our products in retail liquor stores. In this role, you will be the face of our brand, driving sales through product demonstrations, in-store tastings, and direct customer engagement. If you are passionate about craft beverages, enjoy interacting with the public, and have a proven ability to sell, we want to meet you! Responsibilities: Direct Sales and Promotion: Actively approach customers in-store to introduce and promote our brand's range of alcoholic beverages (spirits, wine, or beer). Conduct Tastings: Set up and manage in-store sampling stations, offering customers small samples (where legally permitted) while explaining the flavor profile, ingredients, and brand story. Drive Purchase Decisions: Clearly and enthusiastically explain product features, suggest pairings, and encourage customers to purchase the brand's products to meet or exceed daily sales targets. Product Knowledge: Maintain expert-level knowledge of our entire product line, including production methods, flavor notes, history, and competitive advantages. Compliance: Strictly adhere to all local and state laws and regulations regarding the sampling, sale, and consumption of alcohol, including checking customer IDs to verify legal drinking age. Reporting: Track and report daily sales metrics, inventory levels, customer feedback, and competitive activity to the Sales Manager. Merchandising: Ensure the product display area is clean, well-stocked, and visually appealing to maximize brand presence. Requirements: Age Requirement: Must be the legal minimum age to sell and serve alcohol in the hiring jurisdiction (usually 21 years or older). Experience: Proven experience in retail sales, brand promotion, or a customer-facing role, preferably within the beverage, hospitality, or specialty food industry. Knowledge: Strong interest in and basic knowledge of alcohol categories (beer, wine, or spirits). Certifications (e.g., TIPS, ServSafe, or similar local requirements) are a plus. Communication: Excellent interpersonal and verbal communication skills with the ability to confidently approach and engage strangers. Sales Focus: Highly motivated and target-driven, with a track record of successfully upselling or meeting sales goals. Availability: Must be able to work a flexible schedule, including evenings, weekends, and holidays, as these are peak promotional times. Physical: Ability to stand for extended periods and lift/move cases of product. What We Offer: Competitive hourly pay plus performance-based incentives/commission. Comprehensive training on our products and sales techniques. Opportunities for growth within a fast-growing alcohol brand.