LinkedIn Personal Branding Executive

Job Title: LinkedIn Personal Branding Executive

Location: NSP, Pitampura, Delhi

Employment Type: Full-Time

Experience Required: 1-3 Years

About IIM SKILLS:

IIM SKILLS is a leading EdTech company offering world-class professional certification programs in content writing, digital marketing, finance, analytics, and more. With a strong focus on practical training and industry relevance, we empower professionals and students to upskill and succeed in a rapidly changing job market.

Role Overview:

We are seeking a creative and results-driven LinkedIn Personal Branding Executive to amplify the visibility of IIM SKILLS and its leadership team on LinkedIn. The ideal candidate will be responsible for strategically managing LinkedIn content, engagement, and growth activities to position IIM SKILLS as a thought leader in the EdTech space.

Key Responsibilities:

• Personal Branding:
• Manage and grow the official LinkedIn profile of IIM SKILLS.
• Curate and create thought leadership content aligned with industry trends and company values.
• Highlight achievements, events, student success stories, partnerships, and milestones.
• Content Strategy & Creation:
• Develop a LinkedIn content calendar (posts, articles, videos, polls, etc.).
• Collaborate with internal teams for content ideation (marketing, product, alumni success).
• Write high-quality, engaging, and professional posts optimized for reach and engagement.
• Engagement & Community Building:
• Actively engage with industry influencers, students, alumni, and relevant communities.
• Monitor and respond to comments, DMs, and mentions in a timely and professional manner.
• Initiate conversations and build relationships with key stakeholders on LinkedIn.
• Analytics & Reporting:
• Track profile growth, engagement metrics, and campaign performance.
• Provide monthly reports with insights and actionable recommendations.
• Optimize strategies based on performance data and LinkedIn algorithm changes.

Requirements:

• Proven experience in managing LinkedIn profiles, personal branding, or social media marketing.
• Excellent written and verbal communication skills in English.
• Strong understanding of the LinkedIn platform, trends, and best practices.
• Ability to write engaging, professional content tailored to business audiences.
• Basic graphic design skills (Canva or similar tools) are a plus.
• Highly organized, detail-oriented, and proactive.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Prior experience in EdTech or working with C-level executives is an advantage.
• Familiarity with social media analytics tools.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Education:

• Bachelor's (Preferred)

Experience:

• Social media management: 1 year (Required)

Work Location: In person