Job
Description
As a Sr. Technical Architect specializing in Web Data & Analytics, you will be responsible for providing strategic guidance, technical direction, and actionable insights to drive business decisions. Your expertise in Google web data tools, web data architecture, and JavaScript-based tracking will be crucial in ensuring best practices in data collection, governance, implementation, tracking, and reporting. Your role will involve collaborating with stakeholders from Web Development, Data Science, and Marketing Leadership to understand analytics needs and define scalable web data architecture for efficient tracking and data collection. You will also be expected to stay up-to-date with the latest web analytics trends, privacy regulations, industry standards, and best practices. **Key Responsibilities:** - Act as the Technical Lead for the Web Data & Analytics team, ensuring best practices in data collection, governance, implementation, tracking, and reporting. - Collaborate with stakeholders to understand analytics needs and define scalable web data architecture for efficient tracking and data collection. - Provide hands-on expertise in Google Analytics (GA4), Google Tag Manager (GTM), and JavaScript-based tracking solutions. - Develop and enhance a scalable data layer to facilitate standardized and efficient data transmission across platforms. - Continuously track and analyze user journeys, monitor KPIs, and deliver insights on user behavior and site performance. - Improve dashboards and data visualizations using tools like Google Data Studio, Tableau, or other BI tools. - Interpret data trends and provide actionable insights to enable data-driven decision-making. - Manage analytics projects and ensure timely execution of strategic initiatives. - Ensure data integrity, accuracy, and consistency across all analytics platforms and reporting tools. - Identify and address gaps in data collection, recommending enhancements to improve data quality and insights. - Provide technical guidance and best practices on Google tools for data collection, tagging, and reporting. - Develop compelling data reports, dashboards, and visualizations with supporting narratives for senior leadership presentations. **Qualifications:** - 10+ years of experience in Web Analytics, with at least 2+ years in a technical leadership role. - Strong understanding of digital marketing analytics, attribution modeling, and customer segmentation. - Expertise in web data architecture, tracking strategy development, and data layer design. - Hands-on experience with event-driven tracking, structured data layers, and tagging frameworks. - Proven expertise in Google Analytics (GA4), Google Tag Manager (GTM), and web tracking tools such as Amplitude, Glassbox, or similar technologies. - Familiarity with audience segmentation through Customer Data Platforms (CDPs) or Google Analytics. - Deep understanding of JavaScript, HTML, and CSS, with the ability to debug and troubleshoot tracking issues. - Proficiency in SQL and familiarity with scripting languages such as Python or JavaScript for automation. - Experience managing BigQuery or other marketing databases, including data extraction, transformation, and analysis. - Strong analytical skills in integrating user data from multiple sources, such as user behavior analysis and A/B testing. - Ability to generate and present actionable insights that drive Conversion Rate Optimization (CRO). - Excellent communication and presentation skills, with the ability to translate complex data into meaningful business insights. - Strong project management skills, with the ability to manage multiple priorities and deadlines. - Bachelor's degree in Marketing, Computer Science, or a related field. - Advanced certification in GA4 is a plus.,
