Senior Web Data Architect CareerXperts Consulting

2.0 - 6.0 years

0 Lacs

karnataka

On-site

You will be working as a Sr. Technical Architect specializing in Web Data & Analytics, focusing on Google web data tools, web data architecture, and JavaScript-based tracking. Your role will involve offering strategic guidance, technical direction, and actionable insights to support business decisions. It is essential for you to excel in data implementation best practices, collaborate effectively across teams globally, and possess strong communication and execution skills. As the Technical Lead for the Web Data & Analytics team, your responsibilities will include ensuring best practices in data collection, governance, implementation, tracking, and reporting. You will collaborate with stakeholders from Web Development, Data Science, and Marketing Leadership to comprehend analytics requirements. Your tasks will also involve defining and implementing a scalable web data architecture for efficient tracking, tagging, and data collection across analytics and marketing platforms. You will need to provide hands-on expertise in Google Analytics (GA4), Google Tag Manager (GTM), and JavaScript-based tracking solutions. Developing and enhancing a scalable data layer to facilitate standardized and efficient data transmission across platforms will also be a key part of your role. Tracking and analyzing user journeys and purchase funnels, monitoring key performance indicators (KPIs), and delivering insights on user behavior and site performance will be crucial. Moreover, you will continuously enhance dashboards and data visualizations using tools like Google Data Studio, Tableau, or other BI tools. Interpreting data trends and providing actionable insights to enable data-driven decision-making will be an essential aspect of your job. You will manage analytics projects, ensure timely execution of strategic initiatives, and stay updated with the latest web analytics trends and privacy regulations. To qualify for this role, you should have at least 10 years of experience in Web Analytics, including a minimum of 2 years in a technical leadership role. A strong understanding of digital marketing analytics, attribution modeling, and customer segmentation is required. Additionally, expertise in web data architecture, tracking strategy development, and data layer design is essential. Hands-on experience with event-driven tracking, structured data layers, and tagging frameworks is also necessary. Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), and web tracking tools like Amplitude, Glassbox, or similar technologies is preferred. Familiarity with audience segmentation through Customer Data Platforms (CDPs) or Google Analytics, deep understanding of JavaScript, HTML, and CSS, and proficiency in SQL and scripting languages such as Python or JavaScript are desired skills for this role. Furthermore, experience managing Big Query or other marketing databases, strong analytical skills, and the ability to generate and present actionable insights are important qualifications. Excellent communication, presentation, and project management skills are also required. A Bachelor's degree in marketing, Computer Science, or a related field is necessary, and an advanced certification in GA4 would be advantageous. If you meet these qualifications and are interested in this opportunity, send your resume and a brief introduction to rajeshwari.vh@careerxperts.com.,

Posted 2 days ago

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