Description
What You’ll OwnYou will architect the social identity and content ecosystem that fuels our brand love, builds community, and empowers fandom—ultimately making Amazon Music the most culturally relevant and fan-forward audio brand in India.Key job responsibilitiesKey ResponsibilitiesSocial Strategy & Brand Voice
- Create and evolve the brand’s identity across social channels, positioning Amazon Music as a cultural participant, not just a music app
- Develop a channel-first strategy that fosters engagement, advocacy, and community among audio lovers
- Define frameworks that drive consistency while encouraging experimentation and bold creativity
- Use insights on culture, fandom, and platform signals to inform creative decisions
- Partner closely with Brand, PR, Product, and Global teams to champion the role of social as a business-impacting lever
- Manage budgets, agency relationships, and creative production pipelines end-to-end
Culture & Pop-Culture Leadership
- Proactively identify emerging cultural moments, fandom trends, and platforms where music and conversations thrive
- Build Amazon Music’s role within India’s pop-culture ecosystem through real-time, reactive, and creator-collaborative content
- Stay ahead of what’s shaping culture - genres, films, artists, memes, subcultures, and make the brand a relevant voice in them
Content & Fandom Marketing
- Leverage music-driven content, from artist collaborations to film tie-ins, to deepen fandom and drive streaming behavior
- Partner with Label Relations, Editorial, Partner Marketing & Originals teams to amplify top releases, playlists, podcasts, and cultural properties
- Drive creator-led advocacy by collaborating with YouTube/Instagram creators & IPs that influence audio consumption
- Build measurement systems tied to brand love, engagement velocity, conversion influence, and community health
Moments That Matter
- Shape a tentpole calendar that champions key cultural moments and builds ownable brand Ips
- Conceptualize and launch recurring content franchises that build habit and deepen brand recall
- Lead always-on social listening to respond with agility and cultural fluency
Who You Are
- 7–10 years of work experience in social/content marketing within youth culture, entertainment, consumer tech
- Deep understanding of Indian pop-culture, fandom behaviors, and creator ecosystems
- A digital-native storyteller with strong instincts for platform shifts, community behavior, and emotional storytelling
- Comfortable operating in high-growth, fast-changing environments with a Bias for Action
- Skilled in data-led decision-making while championing bold creative bets
- Leadership experience in managing creators, agencies, and internal stakeholders
About The Team
Amazon Music India is transforming the way fans experience music, podcasts, and audio entertainment. As we expand our footprint in India, we are looking for a Lead of Social & Content Marketing to drive our cultural narrative, build passionate fan communities, and drive platform advocacy through content and creator engagement.
Basic Qualifications
- 7+ years of marketing experience
- Experience executing scaled marketing campaigns through email or social media
- Experience developing and executing campaigns across a multitude of timezones and languages
Preferred Qualifications
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Company
- ASSPL - MaharashtraJob ID: A3154162
