Lead - North Operations

ABOUT US:

Chason Beverages

Our carefully curated collection represents the pinnacle of global craftsmanship, headlined by KOMOS Tequila—the world's first and only agave spirit to achieve a perfect 100-point score from The Tasting Panel Magazine. Alongside this crown jewel, we bring Guillotine Vodka and Superbird to India's luxury landscape, each selected for their exceptional quality, heritage, and ability to elevate the Indian spirits experience.

ABOUT THE ROLE:

The Lead - North India Operations spearheads the strategic expansion and operational excellence of Chason Beverages' luxury spirits portfolio across Delhi, Haryana, UP, Punjab, and emerging North Indian markets. This leadership role combines sophisticated distribution management with high-level on-trade partnership development, ensuring our ultra-premium brands—KOMOS Tequila, Guillotine Vodka, and Superbird—achieve optimal market penetration within India's most affluent consumer corridors.

KEY RESPONSIBILITIES:

Distribution & Supply Chain Excellence

1. Oversee end-to-end distribution operations for luxury spirits across North India, ensuring seamless availability in premium retail outlets and luxury establishments

2. Optimize inventory management, demand forecasting, and supply chain logistics for ultra-premium product categories

3. Coordinate with international suppliers on shipping schedules, duty optimization, and quality assurance protocols

4. Implement robust stock rotation and product freshness standards across all distribution points

On-Trade Partnership Development

1. Cultivate and expand strategic partnerships with luxury hotels, fine dining restaurants, and premium bars across North India

2.Negotiate and manage exclusive placement agreements with high-end establishments in Delhi NCR, Gurgaon, and Chandigarh

3.Develop customized on-trade programs including staff training, menu integration, and promotional support for partner venues

4. Create and implement luxury brand activation strategies within premium hospitality environments

5. Establish relationships with celebrity chefs, bar managers, and luxury lifestyle influencers for brand advocacy

SKILLS & ATTRIBUTES

1. 7+ years of progressive experience in IMFL/spirits distribution, luxury goods, or premium hospitality operations and sales

2. Proven track record in managing on-trade partnerships within India's luxury spirits or premium beverage sector

3. Deep understanding of North India's regulatory landscape, distribution networks, and luxury consumer preferences

4. Strong relationships within Delhi NCR's luxury hospitality ecosystem

5. MBA or equivalent business qualification preferred

6. Excellent negotiation skills and executive presence for C-level interactions

IDEAL PROFILE BUDGET

15 to 18 LPA + Annual Bonuses

Happy to have a call with you in case this aligns well with your next change.