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Dyson
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Lead Media Analyst

Lead Media Analyst

Dyson

6 - 8 years

0 Lacs

gurgaon

Posted:4 weeks ago| Platform: GlassDoor logo

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Skills Required

technology reports support scaling metrics marketing forecast analytics ads dashboard database crm chat report analysis data magento

Work Mode

On-site

Job Type

Part Time

Job Description

Summary

Salary:

Competitive

Team:

Media

Location:

India - Gurgaon Office

About Us:

Dyson is a global technology company with a unique philosophy, led by Sir James Dyson. We transform every category we enter with radical and iconic re-inventions that work, perform and look very different.

About the role

Hands-on experience to execute strategic and tactical campaigns across search, social and programmatic channels and share weekly/monthly reports with internal stakeholders in partnership with our media agency
Operational support of the digital media channels together with our media agency.
Prior experience of scaling e-commerce revenue on owned and third party online websites like Amazon, Flipkart, etc. from a paid media standpoint
Monitor performance and KPI’s to ensure we continually achieve and exceed targets while maintaining a positive return on our investment
Plan month on month ecommerce sessions, add to carts, conversions and track key KPIs like bounce rates, time on site, AOV, conversion rates. Derive budgets for digital campaigns basis relevant cost metrics like, CPA, CPC, CPEV and CPM.
Develop and maintain the performance marketing forecast to deliver sales within the required budgets across multiple channels
Partner and collaborate closely with Category, e-com and creative teams to optimize and grow day to day performance across all aspects
Good understanding and working knowledge of all digital performance and analytics tools like Google Analytics 360, Omniture, Amazon ads dashboard, Meta ads dashboard, etc.
Experience having worked on digital performance media campaigns in the past
Develop insights from owner database feeding into future plans
Develop dashboards and derive insights from existing CRM systems across multiple points of customer interaction – chat, whatsapp, calls, website and offline.
Deliver ongoing deep dives to continually improve the channel performance, and lead the work stream with the agency to deliver and report on outcomes. Partner with platform experts in agency and partner networks
Use industry and competitor analysis data and tools to assess the full potential of paid media

About You

6-8 years of experience in a performance marketing role
High affinity to online business and a strong performance media background
Excellent analytical skills with the ability to use data to understand and improve performance
Knowledge of Google Analytics, AdWords, Facebook Business Manager and DV360
Knowledge of other ecommerce tools like decibel, magento, botify is a plus
Enjoys working in a fast paced & ever-changing environment
Self-starter with lots of initiative and a positive attitude
Strong team player

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

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Lead Media Analyst