Lead Generation Specialist

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About the Company:

Lead Generation Specialist

Job Summary:

The Lead Generation Specialist will be responsible for identifying, generating, and nurturing new business opportunities for our digital marketing services through various outbound and inbound marketing efforts. This role requires a proactive individual with strong research, communication, and CRM skills to drive qualified leads into the sales pipeline.

Key Responsibilities:

• Lead Identification & Prospecting:

• Research and identify potential clients through LinkedIn, company databases, online directories, and industry events.
• Build targeted lists based on industry, job title, geography, and business needs.
• Perform account-based prospecting to identify decision-makers.

• Outbound Campaigns:

• Develop and execute cold emailing and LinkedIn outreach campaigns.
• Initiate contact with potential leads through cold calls, messages, or emails.
• Qualify leads based on their marketing needs, budget, and decision-making ability.

• Inbound Lead Management:

• Follow up with leads generated through the company’s website, webinars, content marketing, or paid ads.
• Ensure prompt response to inquiries and nurture relationships until the lead is sales-ready.

• CRM & Reporting:

• Maintain accurate records of leads and activities in CRM software (e.g., HubSpot, Zoho CRM, or Salesforce).
• Generate weekly/monthly reports on lead performance, conversion rates, and campaign effectiveness.

• Collaboration:

• Coordinate with the sales and marketing teams to refine messaging and align lead generation goals.
• Provide feedback to the marketing team on campaign effectiveness and content needs.

• Market Intelligence:

• Stay updated on industry trends, competitor activities, and potential business opportunities.
• Recommend new channels, tools, or strategies for improved lead generation.

Key Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in lead generation, preferably in a digital marketing or IT services company.
• Proven experience in outbound lead generation via LinkedIn, email, or cold calling.
• Familiarity with CRM tools (HubSpot, Zoho, Salesforce, etc.) and lead generation tools (Apollo.io, Hunter, Lusha, etc.)
• Excellent written and verbal communication skills.
• Strong analytical and organizational skills.
• Self-driven, goal-oriented, and capable of working independently.

Preferred Qualifications:

• Experience working with international markets (US, UK, Middle East, etc.).
• Understanding of digital marketing services like SEO, PPC, Social Media, Email, and Content Marketing.
• Knowledge of sales automation and lead scoring frameworks.

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