Lead Generation Specialist (Google Ads & Meta Ads) – EdTech Industry

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About Us:

We are a fast-growing EdTech company committed to delivering high-quality education and skill-based certification programs in emerging fields like Data Science, AI, Investment Banking, and more. Our mission is to empower learners with the skills and knowledge required to thrive in today's job market.

Job Overview:

Lead Generation Specialist

Key Responsibilities:

• Plan, create, manage, and optimize Google Ads campaigns (Search, Display, YouTube) & Meta Ads to generate qualified leads.
• Monitor daily performance metrics and continuously improve campaign efficiency (CPC, CPA, ROAS, conversion rates).
• Conduct keyword research, competitor analysis, and audience targeting strategies.
• Write effective ad copy and coordinate with the creative team for compelling visual assets.
• Implement A/B testing on ad creatives and landing pages to boost performance.
• Collaborate with the sales & academic teams to ensure lead quality and alignment with business goals.
• Use tools like Google Analytics, Google Tag Manager, and CRM to track leads and optimize user journey.
• Stay up to date with the latest trends and best practices in paid advertising, especially in the EdTech space.

Required Skills & Qualifications:

• 2–3 years of proven experience in lead generation via Google Ads, preferably in the EdTech industry.
• Strong understanding of campaign structure, bidding strategies, audience segmentation, and remarketing.
• Hands-on experience with tools like Google Ads Manager, Google Analytics, GTM, CRM platforms and Meta Expert.
• Knowledge of funnel marketing and user journey mapping.
• Ability to analyze data and draw actionable insights to improve campaign performance.
• Strong communication, organizational, and reporting skills.

Preferred Qualifications:

• Google Ads Certification is a strong plus.
• Experience with other paid ad platforms (Meta, LinkedIn Ads) is a bonus.
• Prior work with performance marketing agencies or EdTech startups is a plus.

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunity to work with a dynamic team in a fast-paced environment.
• Scope for innovation and professional growth in the EdTech landscape.

📩 To Apply:

Send your resume to mansha@digicromeacademy.com or WhatsApp us at +91 8920775602.