Lead Generation Specialist - D2C & E-commerce (Outbound, PPC & Lifecycle)

About the role

pure D2C & e-commerce brands

What you’ll do

• Build ICP-aligned target lists; map Founder/CMO/Head of Growth/E-com Lead.
• Run email + LinkedIn + call sequences with Tier-A personalization.
• Launch/manage

  Google/LinkedIn Ads

  for capture & retargeting; enforce UTM/pixel hygiene.
• Create lead magnets, landing pages, forms, Calendly flows; ensure fast response SLAs.
• Design welcome/education/case nurture; maintain deliverability & domain health (SPF/DKIM/DMARC).
• Qualify meetings, pass to Sales with context; keep CRM and dashboards tidy.

What you’ll bring

• 2–5 yrs agency/martech lead gen targeting D2C/e-com; 10–15 SQLs/mo track record.
• Hands-on PPC & lifecycle automation (Reply.io/Klaviyo/Customer.io).
• Research & copy chops; Sales Nav + Apollo/Clay; GA4/GTM/Looker Studio.
• Deliverability fundamentals: dedicated domains, list hygiene, volume ramp.

Success in 6 months

• 15–25 SQLs/mo with ≥40% SQL→Opportunity.
• CPL/CPQL at or below targets; inbox ≥90%, spam <0.1%.
• Documented playbooks; reliable retargeting and nurture assets that open doors.

Benefits & Culture

1. Competitive pay + performance bonus
2. Regular offsites & team huddles
3. Good, ownership-driven culture
4. Remote-first & flexible hours (IST) with UAE overlap as needed
5. Tools budget + learning stipend
6. Clear KPIs & growth path

Tools You’ll Use (quick list)

• HubSpot/Zoho, Sales Navigator, Apollo/Clay
• Google Ads, Meta Ads, LinkedIn Campaign Manager
• GA4, GTM, Looker Studio
• Instantly/Lemlist, Calendly, NeverBounce
• Notion, Slack, Loom