Lead Generation & PPC Specialist

Role Overview

We are seeking an experienced Lead Generation & PPC Specialist with a proven background in real estate campaigns, especially commercial,residential and industrial properties. The ideal candidate will be responsible for strategizing, executing, and optimizing paid campaigns to generate high-quality leads for our sales team.

Key Responsibilities

• Plan, create, and manage high-performing Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads for lead generation.
• Focus primarily on commercial real estate campaigns (office spaces, SCOs, retail, and industrial projects) residential projects as well.
• Develop ad copies, creatives, and audience targeting strategies aligned with campaign goals.
• Conduct keyword research, competitor analysis, and audience segmentation to improve ROI.
• Monitor and optimize campaigns daily to ensure cost efficiency and high-quality lead flow.
• Create performance reports with actionable insights for management and sales teams.
• Collaborate with the content, design, and sales teams to align ad messaging and landing pages.
• Stay updated on the latest digital marketing and PPC trends in the real estate sector.
• Management reports.

Requirements

• 3–4 years of proven experience in lead generation via PPC campaigns (Google Ads, Meta Ads, etc.)
• Must have hands-on experience in commercial as well as residential real estate campaigns (mandatory).
• Strong understanding of CPL optimization, conversion tracking, and A/B testing.
• Proficiency in Google Analytics, Tag Manager, and Facebook Business Manager.
• Excellent communication and analytical skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Skills

• Experience in landing page optimization and CRM lead integration.
• Knowledge of automation tools (Zapier, HubSpot, or similar).
• Creative approach to ad copy and visual communication.

Job Types: Full-time, Permanent

Pay: ₹39,642.23 - ₹49,509.08 per month

Ability to commute/relocate:

• Faridabad, Haryana: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Have you worked specifically on real estate campaigns (commercial & residential)
• Have you worked with landing page tools or CRM integrations (e.g., Zapier, HubSpot, Leadsquared)?
• Are you comfortable creating ad copy, audience targeting strategies, and campaign frameworks independently?
• Do you analyze keywords, competitors, and audiences to improve ROI?
• How frequently do you typically optimize ongoing campaigns?

Experience:

• PPC lead generation (Google Ads, Meta Ads, etc.): 4 years (Required)
• generating leads specifically for sales teams: 4 years (Required)
• Google Ads: 4 years (Required)
• Facebook/Meta Ads Manager: 4 years (Required)
• LinkedIn Ads: 4 years (Required)
• Google Analytics: 4 years (Required)
• Google Tag Manager: 4 years (Required)
• conversion tracking setup: 4 years (Required)
• A/B testing for ads and landing pages: 4 years (Required)

Work Location: In person