Lead Generation Executive

Company:

About Northstar

Roles and Responsibilities of a Lead Generation Specialist

1. Lead Qualification

• Assess prospects based on company needs, budget, and decision-making authority.
  
• Maintain a pipeline of qualified leads for the sales team.

  Outreach & Communication

• Conduct outbound calls, emails, LinkedIn messages, and other channels to connect with prospects.
  
• Nurture leads through consistent follow-up and engagement.
  

• Data Management

• Maintain accurate and updated records of all leads in CRM systems.
  
• Track and report lead generation activities, conversions, and outcomes.
  

• Collaboration with Sales & Marketing Teams

• Work closely with sales teams to ensure seamless handover of leads.
  
• Provide feedback to marketing on lead quality and campaign effectiveness.
  

• Campaign Execution

• Support marketing campaigns by generating leads through webinars, events, and digital channels.
  
• Optimize lead generation strategies based on analytics and performance metrics.
  

• Market Intelligence

• Gather insights on competitor activities, market trends, and potential growth opportunities.
  

• Performance Tracking

• Regularly review KPIs such as lead conversion rates, response rates, and ROI from campaigns.

Required Qualifications & Skills

Why Join Northstar?

Application Details