Lead Generation Executive – B2B Sales (India & EU Focus)

Key Responsibilities

• Research and identify key decision-makers (sourcing heads, buyers, procurement) in target industries (aviation, hospitality, fashion, retail, healthcare)
• Initiate

  cold calls, emails, and LinkedIn outreach

  daily to generate qualified leads
• Maintain and update lead pipeline in Zoho CRM (or relevant system)
• Qualify leads and schedule meetings/demos for the senior sales team
• Collaborate with marketing team to fine-tune outreach content and campaigns
• Track response metrics and optimize outreach strategy
• Assist in building prospect lists and market intelligence reports for both

  India and EU

• Coordinate follow-ups post-events, expos, and trade fairs

Requirements

• 1–3 years of experience in B2B lead generation or inside sales (fashion, textiles, SaaS, or export industry preferred)
• Excellent spoken and written English (European language is a bonus)
• Proficiency in LinkedIn Sales Navigator, Apollo.io, ZoomInfo, or similar tools
• Comfortable making 50–100 cold contacts per day
• Self-motivated, target-driven, and process-oriented
• Knowledge of European B2B etiquette and time zones (for EU role) is a plus

Key Performance indicators

• Number of qualified leads generated per week
• Email open and reply rates
• Calls-to-lead conversion ratio
• Meetings booked for closers
• CRM hygiene and lead data quality