Lead Generation Executive

Skills: Lead Generation Digital Marketing CRM Communication Analytics

Education: Diploma or certification in Digital Marketing

Key Responsibilities

• Identify and generate qualified leads for residential and commercial real estate projects.
• Create and manage online lead-generation campaigns on platforms such as Instagram, Google Ads, Facebook, and other digital channels to attract potential buyers.
• Use well-researched keywords and targeted audience settings to optimize campaign performance and generate high-quality inquiries.
• Perform lead qualification based on interest level, budget, and project suitability.
• Maintain accurate and up-to-date lead information within the CRM system.
• Collaborate closely with the sales team to ensure smooth lead handover and improved conversion rates.
• Track and report daily, weekly, and monthly lead performance metrics.
• Support marketing initiatives by providing insights on lead behavior and customer trends.
• Meet defined targets while ensuring lead quality standards are consistently maintained.

Required Qualifications & Skills

• Mandatory: Prior experience working in a real estate firm.
• Strong hands-on experience with Instagram and Google Ads lead campaigns preferred.
• Strong understanding of real estate lead funnels, customer requirements, and project categories.
• Excellent communication and interpersonal skills.
• Proficiency in CRM tools and MS Excel/Google Sheets.
• Strong organizational skills with a target-driven and proactive approach.

Preferred Skills

• Experience with online real estate platforms (99acres, MagicBricks, Housing.com).
• Familiarity with RERA norms and common real estate terminology.
• Exposure to digital marketing and paid advertising strategies.
• Understanding of keyword research and campaign optimization.

Mail To HR:

hr@bkp.net.in