Lead Generation Executive

0 years

5 Lacs

Posted:8 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Part Time

Job Description

Skills: Lead Generation Digital Marketing CRM Communication Analytics

Education: Diploma or certification in Digital Marketing

Key Responsibilities

  • Identify and generate qualified leads for residential and commercial real estate projects.
  • Create and manage online lead-generation campaigns on platforms such as Instagram, Google Ads, Facebook, and other digital channels to attract potential buyers.
  • Use well-researched keywords and targeted audience settings to optimize campaign performance and generate high-quality inquiries.
  • Perform lead qualification based on interest level, budget, and project suitability.
  • Maintain accurate and up-to-date lead information within the CRM system.
  • Collaborate closely with the sales team to ensure smooth lead handover and improved conversion rates.
  • Track and report daily, weekly, and monthly lead performance metrics.
  • Support marketing initiatives by providing insights on lead behavior and customer trends.
  • Meet defined targets while ensuring lead quality standards are consistently maintained.

Required Qualifications & Skills

  • Mandatory: Prior experience working in a real estate firm.
  • Strong hands-on experience with Instagram and Google Ads lead campaigns preferred.
  • Strong understanding of real estate lead funnels, customer requirements, and project categories.
  • Excellent communication and interpersonal skills.
  • Proficiency in CRM tools and MS Excel/Google Sheets.
  • Strong organizational skills with a target-driven and proactive approach.

Preferred Skills

  • Experience with online real estate platforms (99acres, MagicBricks, Housing.com).
  • Familiarity with RERA norms and common real estate terminology.
  • Exposure to digital marketing and paid advertising strategies.
  • Understanding of keyword research and campaign optimization.

Mail To HR:

hr@bkp.net.in

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