Lead Generation Associate

About the Role:

Lead Generation Associate

Key Responsibilities:

• Make outbound cold and warm calls to prospects in the UK and US regions.
• Book qualified demo appointments for the sales team.
• Follow up on interested leads and maintain consistent communication.
• Identify and verify decision-makers in target industries.
• Conduct outreach through phone calls, emails, and LinkedIn messages.
• Personalize messaging based on the company, role, and industry.
• Work in split shifts (covering UK and US hours) as required.
• Maintain and update lead information and status in CRM/Tracker.
• Track and report daily activities, calls, and appointments.
• Achieve daily/weekly KPIs for calls made, demos booked and leads generated.
• Coordinate with the internal sales team to schedule and hand over appointments.

Skills & Qualifications:

• 1–5 years of experience in B2B tele calling or inside sales (international preferred).
• Excellent spoken and written English communication.
• Proficiency in ZoomInfo, Apollo, and LinkedIn Sales Navigator.
• Extract prospect data from ZoomInfo, Apollo.io, and LinkedIn Sales Navigator.
• Comfortable working in split shifts and high-volume calling environments.
• Familiarity with CRMs and spreadsheets.
• Strong attention to detail and ability to meet targets consistently.
• Self-motivated, well-organized, and eager to grow in a dynamic team.