Lead - Events & Experiential Marketing

Role Overview: As a dynamic individual with an entrepreneurial mindset, you will have the opportunity to build and scale the Events & Experiential Marketing vertical at Book My Artist (BMA) from the ground up. Your role will involve leveraging deep relationships in the brand and agency ecosystem, a strong understanding of event marketing and experiential activations, and the ability to convert opportunities into large-scale projects. You will play a foundational leadership role in shaping BMA's next phase of growth by establishing partnerships, creating new revenue streams, and positioning BMA as the preferred partner for event-led brand storytelling. Key Responsibilities: - Build & Lead a New Vertical: Develop and grow BMA's Events & Experiential Marketing division with clear business and revenue goals. - Drive Business Development: Identify, pitch, and win mandates from corporates, brands, and agencies for experiential campaigns, talent-led collaborations, influencer partnerships, brand activations, and live events. - Strategic Partnerships: Forge relationships with CXOs, CMOs, and marketing heads to drive repeat business and long-term collaborations. - Concept to Execution: Collaborate with external agencies to deliver high-quality, brand-aligned experiences. - Revenue Ownership: Own the P&L, forecast targets, and deliver measurable growth. - Market Intelligence: Stay ahead of trends in events, branded experiences, and entertainment marketing. Qualifications Required: - 5 - 7 years of proven experience in Business Development / Client Servicing / Partnerships in events, experiential marketing, or brand activation agencies. - Strong existing network with corporates, brands, and marketing decision-makers. - Proven track record of conceptualizing and closing large-scale events and partnerships. - Entrepreneurial mindset with high ownership and executional agility. - Excellent communication, negotiation, and presentation skills.,