Lead Designer - Marketing

Soroco is on a mission to discover how the world works to help teams be their best. To do this we are evangelizing and commercializing a new technology category called Work Graph, which is a structured view of how teams get work done across people, process, technology, and documents.

The 'work graph' unifies disjoint categories like Process Mining, Task Mining, user training, BPM and RPA to provide a single source of truth. Teams can use the work graph to identify and resolve sources of friction at work, such as technology impediments, poor process design, opportunities for learning and collaboration, among others. Soroco's work graph platform, Scout, enables a culture of continuous improvement and identifies benefits from applying a portfolio of change levers, delivering targeted change programs at scale.

Soroco has offices in Boston, London, and Bangalore with a roster of Fortune 500 customers across 30 countries. Our team has published 150+ papers and patents. Visit www.soroco.com to learn how we help teams discover their work graph.

What we are looking for

We're seeking a Lead Designer - Marketing to spearhead the end-to-end design efforts for a new product line at Soroco. This is a strategic, cross-functional role for a highly creative and detail-obsessed designer who thrives in startup-style momentum and can operate at both the brand and tactical execution levels. You'll define the visual language, lead design sprints for product storytelling, and bring our innovation to life across marketing, web, social, and product comms.

Who we are looking For

• Own the visual identity and design system for the new product line from scratch
• Lead all design needs for go-to-market campaigns, brand building, and launch assets
• Create and manage high-quality assets for website, landing pages, videos, social, ads, and events
• Collaborate closely with product marketing, growth, leadership, and content teams to shape GTM storytelling
• Drive creative concepts from ideation to execution across print and digital formats
• Leverage AI-powered design tools (e.g., Adobe Firefly, Canva AI, Midjourney, Figma plugins) to scale output efficiently
• Build and maintain a modular asset library for agile marketing needs
• Present and advocate for design strategy to leadership and cross-functional teams
• Hire and mentor junior designers or freelancers as the team scales

Must-Have Qualifications

• 6 -10 years of experience in marketing design, brand design, or creative direction, preferably in B2B SaaS or enterprise tech
• Strong portfolio that showcases branding, digital campaigns, product storytelling, and scalable systems
• Mastery of Adobe Creative Suite, Figma, Canva, and motion tools (e.g., After Effects, Premiere Pro)
• Deep understanding of growth marketing, conversion design, and visual hierarchy
• Comfort with a fast-paced, iterative design environment with shifting priorities
• Excellent collaboration and communication skills — ability to sell ideas visually and strategically
• Hands-on experience with AI design tools and an eye for how to blend creativity with productivity
• Bachelor's degree or higher in Visual Communication, Graphic Design, UI/UX, or a related discipline

Good to Have

• Webflow or CMS design experience
• Experience working in product launches from zero to one
• Understanding of GTM playbooks and storytelling for enterprise audiences
• Past leadership experience in an early-stage product or brand design team

Why Join Soroco?
You'll be at the center of launching a new category-defining product, helping shape its identity from the ground up. You'll collaborate with global teams, drive impact across Fortune 500 clients, and innovate at the intersection of AI, design, and enterprise transformation.