Lead Content Strategist

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Experience:

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Error Makes Clever

Key Responsibilities

·      Content Leadership: Develop and execute innovative content strategies for Instagram, YouTube, and LinkedIn that maximize engagement, reach, and audience growth.

·      Design Evaluation: Possess a keen eye for design—able to critically assess if a design is effective or needs improvement, ensuring brand consistency and high visual standards.

·      Team Management: Manage and inspire a diverse team including video editors, social media managers, content presenters, and designers, ensuring smooth collaboration and high-quality output.

·      Growth Focus: Take ownership of improving our metrics on Instagram and YouTube, devising creative ways to increase followers, views, engagement, and overall performance.

·      Ideation & Development: Continuously brainstorm, develop, and implement new content ideas tailored for each platform, with a strong emphasis on trends, hooks, and relevance to our target audience.

·      Audience Understanding: Research, analyze, and deeply understand our target audiences to ensure all content is relevant, appealing, and high converting.

·      Analytical Thinking: Track content performance using analytics tools, draw insights, and optimize strategies accordingly.

·      Adaptability & Learning: Stay updated with industry trends and be open to learning anything new that helps improve our content efforts.

Requirements

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·      Strong design sensibility—able to judge content visuals and guide design improvements.

·      Demonstrated ability to manage and motivate creative teams.

·      Deep understanding of what makes successful hooks, viral content, and effective storytelling for various platforms.

·      Proven track record of growing audience metrics and engagement for brands or creators.

·      Excellent communication, leadership, and project management skills.

·      Highly adaptable, open to quick learning, and solution driven.

·      Proficiency with content and social media analytics tools.

·      Ability to deliver under deadlines in a fast-paced environment.

If you are a forward-thinking content strategist passionate about digital storytelling and ready to lead a creative team to new heights, apply now to join Error Makes Clever Company and be part of our growth journey.