Lead Analyst/Manager - E-Commerce

Job Title:

Location: Mumbai

Job Type:

Job Overview

We are looking for a dynamic and results-orientedLead Analyst - Marketplace Advertising to

join our innovative digital marketing team. In this role, you will take the lead in planning,

executing, and optimizing high-impact paid media campaigns on eCommerce &

Q-Commerce marketplaces. The ideal candidate will possess strong analytical acumen, a

deep understanding of digital advertising, and a passion for driving measurable outcomes

that contribute directly to business growth.

Responsibilities:

• Marketplace Advertising Expertise:

  Lead and specialize in advertising strategies across top marketplaces like Amazon, Flipkart, Myntra, and other relevant platforms, optimizing performance for client accounts.

• Team Leadership & Guidance:

  Provide expert direction to the marketplace team, utilizing data-driven insights to identify opportunities for scaling campaigns, improving efficiencies, and enhancing performance.

• Relationship Building:

  Cultivate strong, strategic partnerships with Category Managers at key marketplaces, collaborating to generate valuable insights that drive client success and marketplace performance.

• Trend & Sentiment Analysis:

  Stay ahead of marketplace advertising trends and sentiments, ensuring the implementation of the latest features and capabilities to maintain competitive advantage.

• Client Retention & Growth:

  Focus on client retention and ongoing engagement, ensuring high levels of satisfaction and long-term partnerships.

• Team Management:

  Oversee and lead a high-performing marketplace media buying team, ensuring alignment with client objectives and consistent delivery of results.

• Budget & Goal Management:

  Lead monthly budget planning and goal setting in line with the client’s overall business roadmap, ensuring optimal allocation and efficient spending.

• Client Reviews & Strategy Meetings:

  Host weekly/bi-weekly client review meetings, ensuring the team creates insightful decks, highlights growth opportunities, and presents actionable plans for client performance improvement.

• Daily Operations Coordination:

  Maintain close coordination with media buyers and operations teams to ensure seamless execution of campaigns.

• Key Performance Indicators:

  Drive performance with a sharp focus on

  Revenue

  and

  ROAS (Return on Ad Spend)

  as the primary KPIs for success.

• Collaboration with Strategy Team:

  Partner with the Strategy team for pitches to prospective clients, providing valuable marketplace insights to support new business opportunities.

Eligibility Criteria:

• Experience:

  Minimum of 3+ years of experience managing advertising campaigns across major marketplaces (Amazon, Flipkart, Myntra, etc.), as well as quick-commerce platforms (e.g., Swiggy, Zepto, Blinkit).

• Team Management:

  Proven leadership experience, having managed a team of at least 4 people for a minimum of 1 year.

• Skills:

  Strong presentation, communication, and analytical skills with the ability to convey complex ideas and strategies to both clients and team members effectively.