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Lead Analyst - Digital Marketing

6 - 9 years

0 Lacs

greater bengaluru area

Posted:3 days ago| Platform: Linkedin logo

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Skills Required

marketing analytics strategies analysis mobile reporting measurement data crm automation analyze audits reports optimization design drive firebase looker tableau power communication presentation

Work Mode

On-site

Job Type

Full Time

Job Description

Description:

QBurst is undergoing an exciting transformation and seeks a highly skilled professional to shape and execute analytics-driven marketing strategies for global clients.


Experience:

Location:


Responsibilities:

  • Lead requirement analysis, consultation, and end-to-end analytics implementation across web and mobile platforms.
  • Collaborate with cross-functional teams to ensure analytics implementation and reporting align with business objectives.
  • Define Key Performance Indicators (KPIs) and measurement strategies to track progress toward marketing and business goals.
  • Build and manage advanced analytics dashboards by integrating data from multiple sources such as GA4, Adobe Analytics, CRM systems, ad platforms, and marketing automation tools.
  • Monitor and analyze performance across digital channels to identify trends, derive insights, and provide actionable recommendations.
  • Deliver high-quality analytics audits, reports, and optimization strategies on time.
  • Design, implement, and evaluate A/B tests to drive Conversion Rate Optimization (CRO).
  • Serve as a trusted advisor on analytics best practices, measurement frameworks, and emerging trends.

Requirements:

  • Analytics-certified professional with at least six years of experience in analytics and reporting.
  • Strong hands-on expertise with Adobe Launch, Adobe Analytics/AEP, GTM, and GA4.
  • Familiarity with additional tools such as Heap, Mixpanel, or Firebase is a plus.
  • Strong quantitative and problem-solving skills, with experience working with and joining large, multi-source datasets.
  • Proficiency in creating client-ready dashboards using Looker Studio, Tableau, or Power BI.
  • Excellent communication and presentation skills; capable of simplifying complex insights for both technical and non-technical stakeholders.
  • Self-starter with the ability to operate as a thought leader, trusted advisor, and influencer with clients and stakeholders.
  • Meticulous attention to detail, with proven ability to deliver under deadlines.

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