Key Accounts Manager - Ecommerce

Key Responsibilities:

- Driving the fast growing business of e-commerce and delivering the overall business for the channel

- Engaging with the Key Customers by building strong business relationship to develop and deliver JBP

- Planning and implementing the 6P Strategy with the customers

- Engaging with Brand and Digital teams to integrate and implement the brand strategies online

- Engaging with the field/ operations team to ensure business deliveries

- Explore Potential business formats and stay on trend on ever evolving trends

- Identifying impactful insights through engagement with platforms and using analytics tools

Job Context & Challenges (Indicate type and complexity of the challenges) :

eCommerce is a fast growing Channel and very dynamic, Dabur is taking ambitious goals on eCommerce and want to develop it as the fastest growing business to reach two digit % contribution in next few years. The role requires strong cross functional engagement within CP and with the Platform to be able to create new opportunities. Critical to build understanding of eCommerce understanding for the larger teams so that they can support the business.

Functional linkages (Indicate the frequency and nature of linkage )

Internal: Brand Managers, Regional Managers, Customer development managers, commercial team,

Area Managers, Analysts, eCommerce team, Digital Marketing, etc.

External: Customers ( all functions), Stockists, Vendors/ 3P Agencies, Marketing agencies, ecommerce agencies

Key Accountabilities (A collection of duties and/or responsibilities assigned) :

Accountability :

- Related Activities

- Sales and Shares Targets

- Achieving Customer Level and category-level sales values to deliver the Net Sales planned for the year

- Deliver higher share than offline for all our categories

- Customer Engagement

- Continuous engagement with the customers, driving JBP and T2T engagement with them.

Managing Customer Claims and processing them in timely manner.

Executing the 6P Strategy

- Ensuring all the 6P's are implemented as aligned in the quarterly Grids including Promotions, activations, Content, pricing, visibility implementation

- Analytics and Sharing Best Practices

- Sharing of learning's and best practices to build Future ready organization

- Using the Offtakes and results of activations to build a strong CP Learning on what works and what doesn't

- Using tools to identify insights to build long term plans

- Identify new models that are developing in the ecommerce market and share with larger organization

- Promo & Budget Planning

- Planning Customer level spends and ensuring P&L at customer level is maintained

- Operational efficiencies

- Owning Customer level Commercial business planning(CBP) to ensure stock planning is done

- Engaging with Field / operations team to ensure smooth delivery of business

- Working with CSNL for transition to Direct and managing Direct deliveries

Qualification:

MBA in Marketing/Sales from a Tier 1 Institute

Engineer from Tier 1 /Tier 2 Institute with practical exposure, experience and knowledge of the Sales (P&L).

Location: