Key Account Manager, Sports

Role Overview

We are looking for a highly driven Key Account Manager (KAM) to join our Large Client Solutions (LCS) team. With marquee cricketing properties such as the ICC World Cup and IPL launching earlier this year, and back-to-back BCCI events lined up, this role is critical to driving exponential revenue growth through strategic account management and market coverage. drives digital & TV ad revenue by managing client relationships, developing sales strategies, and ensuring client satisfaction through proactive engagement with advertisers and agencies.

Key Responsibilities

• Building brand awareness on the platform, executing revenue-driving activations, and achieving sales targets by understanding the digital & LTV ecosystem, managing sales pipelines, and collaborating with internal teams.

• Client Relationship Management:

  Serve as the primary point of contact for key accounts, manage end-to-end stakeholder relationships, and collaborate with agencies and advertisers to understand their needs.

• Revenue Generation:

  Drive event wise revenue by securing and activating brands on various platforms, including mobile and Connected TV (CTV) in addition to LTV, and maintain a healthy sales pipeline.

• Sales Strategy & Execution:

  Develop and implement proactive sales strategies, conceptualize and execute long-term deals, and ensure high standards in sales processes.

• Cross-Functional Collaboration:

  Work closely with internal sales strategy and agency teams to align on objectives and execute successful campaigns.

• Performance Tracking:

  Implement measurement frameworks and drive brand activation and R&F (Reach and Frequency) scalability for clients.

• Account Management:

  Strong knowledge of Key Account Management principles and consultative selling techniques.

• Analytical Skills:

  Ability to analyze industry trends and performance data to inform sales strategies.

• Sales & Strategy:

  Proven ability to develop and implement effective sales strategies to achieve revenue targets.

• Communication & Collaboration:

  Excellent stakeholder management and communication skills to work with internal and external partners.

• Proactiveness:

  Ability to proactively highlight roadblocks and maintain high standards in sales processes.

Qualifications & Experience

• MBA/PGDM in Marketing, Sales, Media, or related field (preferred).
• 6–8 years of experience in media sales, client partnerships, or digital advertising.
• Proven ability to manage large accounts and deliver high-value revenue targets.
• Strong understanding of digital-first brands, startups, and performance-driven marketing.
• Excellent stakeholder management, relationship building, and negotiation skills.
• Analytical mindset with experience in campaign insights and reporting.

About Us

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.