Key Account Manager- Corporate Sales (Radio/ TV/ Media)

Job Description

We are seeking a dynamic Key Account Manager to drive corporate sales and revenue growth. This role demands a hardcore sales professional with a proven track record of managing high-value corporate accounts, negotiating strategic partnerships, and delivering integrated advertising solutions. Key Responsibilities: 1. Revenue Generation & Client Acquisition: Drive revenue via FCT (Fixed Commercial Time), non-FCT (branded content, sponsorships), Delta clients (new acquisitions), and web radio/digital integrations. Conceptualize and sell large-scale branded properties (e.g., event sponsorships, custom shows) and content-led solutions tailored to corporate clients. Optimize revenue from non-prime time inventory through innovative packaging and pricing strategies. 2. Corporate Account Management: Acquire, retain, and upsell corporate accounts by deeply understanding client objectives (branding, ROI, reach) and crafting data-backed proposals. Negotiate long-term deals, ensuring alignment with client budgets and Radio revenue goals. 3. Sales Operations & Reporting: Maintain rigorous sales discipline: daily call reports, weekly performance updates, monthly sales plans, and competitor/market analysis. Forecast revenue projections and identify growth opportunities through market trends. 4. Cross-functional Collaboration: Partner with the creative team to translate client briefs into compelling radio/digital campaigns. Liaise with the collections team to ensure timely payment recovery and minimize receivables. Ideal Candidate Profile: • Must-Have: 5-8 years of hardcore sales experience in radio, specifically handling corporate/agency accounts. Expertise in selling FCT, non-FCT, and integrated media solutions (radio + digital). Proven ability to meet aggressive revenue targets and negotiate high- value deals. Strong analytical skills for sales reporting, market analysis, and client ROI measurement. • Preferred: Prior experience in radio, TV, or print media (radio candidates prioritized). Existing network of corporate clients/agencies in Bangalore. Proficiency in CRM tools and MS Office (Excel, PowerPoint). Please share your updated cv at kshipra.garg@wowjobs.biz