Junior Creative Strategist

Designation:

Location:

Experience:

Role Overview-

Junior Copywriter

Key Responsibilities-

• Creative Support:

  Assist the strategy and creative teams in developing campaign narratives, influencer storylines, and innovative content ideas.

• Content Ideation:

  Contribute thumb-stopping, platform-specific content concepts across Instagram, YouTube, and emerging digital channels.

• Copywriting:

  Write compelling influencer scripts, captions, hooks, and headlines that align with diverse brand tones and messaging.

• Deck Creation:

  Support the team in building clear, visually engaging client-facing decks that communicate campaign ideas effectively.

• Trendspotting:

  Stay actively informed on digital trends, meme culture, and evolving content formats to help keep ideas fresh and relevant.

• Cross-functional Collaboration:

  Work closely with content creators, designers, video editors, and influencer partners to ensure smooth execution of campaigns.

• Learning & Development:

  Take feedback constructively, ask questions proactively, and grow your skills through mentorship from senior creatives.

What We’re Looking For-

• 1–3 years of copywriting or content writing experience in a digital agency, advertising firm, or influencer marketing environment.
• A portfolio that demonstrates an ability to write short-form, social-first content (personal or freelance projects are welcome).
• A strong sense of storytelling, curiosity for brand communication, and a feel for what works on digital and social platforms.
• Ability to quickly understand a brand’s voice and tone, and apply it across different types of copy—from casual captions to sharp video scripts.
• Proficiency in basic tools like Google Slides and/or PowerPoint to help build or contribute to client presentations.
• A self-starter mindset with strong attention to detail, time management, and the ability to juggle multiple projects and timelines.
• Passion for pop culture, digital creators, memes, and emerging internet formats.

Good to Have-

• Experience scripting short-form video content like Instagram Reels, YouTube Shorts, or branded video collaborations.
• Familiarity with influencer campaign workflows, from creative briefing to post-production.
• Awareness of Gen Z behavior online, regional content styles, and internet subcultures that shape modern storytelling.