Jr. Digital Marketing Executive

Job Summary:

A leading bicycle chain is looking for a Digital Marketing Executive to drive online marketing initiatives, manage paid campaigns, and optimize digital performance. The ideal candidate should have hands-on experience in Google Ads, Facebook Ads, Google Analytics, and eCommerce product uploads. The role involves strategizing, executing, and optimizing digital campaigns to enhance brand visibility and drive sales.

Key Responsibilities:Digital Advertising & Campaign Management:

• Plan, create, and manage Google Ads & Facebook Ads campaigns.
• Optimize ad performance through A/B testing, bid adjustments, and audience targeting.
• Track and analyze campaign performance metrics and provide regular reports.
• Work on SEO and SEM strategies to improve website traffic and rankings.

Analytics & Reporting:

• Monitor website and campaign performance using Google Analytics.
• Generate insights from digital marketing data and suggest improvements.
• Prepare reports on ad spend, conversion rates, and return on investment (ROI).

E-Commerce & Content Management:

• Upload and manage product listings on eCommerce platforms.
• Optimize product descriptions, images, and keywords for better visibility.
• Coordinate with designers and content teams for ad creatives and promotional materials.

Social Media & Branding:

• Assist in social media management, content planning, and engagement strategies.
• Implement digital marketing campaigns for brand awareness and lead generation.
• Stay updated with the latest digital marketing trends and best practices.

Key Requirements:

• 1 to 3 years of experience in digital marketing.
• Hands-on experience in Google Ads, Facebook Ads, and Google Analytics.
• Knowledge of SEO, SEM, and digital campaign management.
• Experience with eCommerce product upload and management.
• Proficiency in MS Office (Excel, Word) and digital marketing tools.
• Strong analytical and problem-solving skills.
• Excellent communication and organizational abilities.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• Certifications in Google Ads, Facebook Blueprint, or Google Analytics are a plus.
• Experience in eCommerce platforms like Shopify, WooCommerce, or Amazon Seller Central is an added advantage.

Job Type: Full-time

Pay: ₹25,000.00 per month

Benefits:

• Provident Fund

Work Location: In person