International Brand Marketing

Be the Brand Champion:

•Define & Evolve: Take charge of developing and refining our brand's voice and positioning. Ensure it resonates with our stakeholders across customers, analysts, shareholders.

• Building, managing, and externally positioning brand communications strategies in partnership with the overall team and brand marketing function.

• Drive thought leadership and content development to advance brand narrative and awareness among key audiences and across geographies.

• Ensure brand's image, messaging, and positioning are consistent and effectively communicated across social media platforms. Oversee social media strategy, content creation, engagement, and analysis to build and maintain a strong brand presence online.

• Campaign Build: Lead the creation of compelling and innovative marketing campaigns that elevate our brand across all touchpoints—whether it’s digital, print, or experiential marketing.

• Customer Insights: Dive deep into consumer behaviour and market trends to guide and shape marketing strategies. Your understanding of the customer will drive everything we do. Drive

Growth & Performance:

• Impactful Strategy: Develop customer insight drives campaigns to build a compelling and relevant campaign

• ROI Focused: Manage the marketing budget effectively, ensuring that every campaign maximizes ROI while staying true to brand values.

• Brand track Survey: Gather data through various track surveys to monitor brand health, track brand awareness, and make informed decisions about brand strategy & marketing campaigns.

Collaborate & Lead:

• Multi agency liaison and internal stakeholder engagement are par for the course. Who We’re Looking For: You’re a Strategic Thinker:

• You thrive in creating long-term, big-picture strategies while also executing with precision.

• You have the ability to analyse data and turn it into actionable insights that drive brand growth.

You’re Creative & Curious:

• Innovation is at your core. You’re always looking for ways to make the brand fresh, exciting, and relevant.

• You are not afraid to challenge the status quo and bring bold ideas to the table.

Bachelor’s degree or equivalent experience in brand building, public relations, communications, journalism, brand consulting or marketing or related field

10+ years of communications experience working to develop, build, and grow overall brand presence and narrative. Exceptional writing/editing and storytelling skills.

Strong media strategy skills.

Consistent track record of successfully building brands across B2B brands Broad business understanding, strong analytical abilities and critical, creative problem solver.

Experience managing cross-functional or cross-team projects Experience in developing and leading high impact social and content strategies and engaging communities.

Drive and deliver outsized campaigns and engagements for key launch moments that activate the early adopter and developer community in a social-first way.

You’re a Strong Communicator:

• Your storytelling skills are unmatched—whether you're presenting to senior leadership or working with cross-functional teams, your communication is clear, engaging, and persuasive and rooted in insights