Institutional Business Executive

Principal Tasks & Responsibilities

1) Achievement of Budgeted Sales Targets

Achievement of overall Monthly Sales Targets leading to achievement of Annual Sales Targets

Achievement of Brand-wise Sales Targets esp. for Thrust Brands Ensuring achievement of targets by in assigned territory and maximizing productivity

Improve business hygiene by reducing sales returns & expiries Effective forecasting to ensure smooth availability & distribution of products

Co-ordination with business partners/ distribution

Ensuring achievement of collection targets

2) Customer Development/ KOL Development

Development of brand specific core customers & develop their business contributions

Monitoring the effort of field officers with specific focus on ensuring Dr Call Average of 12 and minimum 95% MCR coverage

Supporting the implementation of strategic alliance programs for maximizing ROI from KOLs through ensuring periodical visits as mandated by HO

Development & sustenance of relationships of KOLs through personal visits Periodically
track the contribution from KOLs and ensure interventions under the guidance of SMs in protecting & developing the business from KOLs

3) Product Development

Identification and development of core customers for each product and maximizing their returns

Developing mechanisms to track the performance progress of these products and addressing gaps if any

Effective Implementation of Marketing Programs

Ensuring effective implementation of marketing programs (CMEs/ Symposiums/Camps etc) thereby develop key brands in each territory.

Periodically track the implementation of marketing programs and address the gaps if any

Preparation of action plans during cycle meetings with an objective of improving implementation

Tracking the efforts of team members in terms of call average and coverage through FRAMES and ensuring compliance

Implementation of local strategies under guidance of Managers.

5) Reporting & Administration

Timely PHYZII reporting of Self & ensuring the discipline of FOs in timely reporting of PHYZII as per timelines

Maintaining the secondary sales & primary sales records of assigned territory

Updation of MCR, Chemist list and Institution list on a periodical basis as mandated by HO

Ensuring effective DWP and implementation of the same

Ensuring discipline through control tools like STP, TP and other monitoring tools

Timely Submission of Expense Statement

Job Specifications

Good interpersonal skills, team work, analytical ability etc.

Good communication skills, attention to detail, execution skills

Note: This is only an indicative list of key duties and this may change from
time to time as per business needs. Advancement (both salary and growth) will be based on assessment of competencies, experience, knowledge and performance as determined by company requirements and based on the evaluation by the company. Employee on probation will have to complete the probation assessment which includes, interview / review meetings, projects and /or written examination.