Information Technology Marketing Manager

About the Role

IT Marketing Manager

You’ll be responsible for crafting compelling campaigns that position Versatile Commerce as a leader in custom software, eCommerce, and IT solutions—bridging the gap between technology and market success.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to promote IT and software services.
• Drive

  lead generation

  through SEO, SEM, LinkedIn campaigns, and targeted email marketing.
• Create engaging

  content marketing assets

  such as blogs, case studies, social media posts, and whitepapers tailored for B2B audiences.
• Manage and optimize

  paid ad campaigns

  (Google Ads, Meta, LinkedIn) for lead acquisition and conversion.
• Analyze and report campaign performance metrics (CPL, CTR, Conversion Rate, ROI) and optimize strategies accordingly.
• Collaborate with sales, design, and technical teams to ensure brand consistency and alignment across campaigns.
• Conduct competitor and market analysis to identify new opportunities and emerging trends in the IT space.
• Manage website content updates, SEO audits, and marketing automation workflows.

Key Requirements

• 4–6 years of experience in

  IT or technology marketing

  (B2B/B2C).
• Proven track record of running

  successful digital campaigns

  and generating qualified leads.
• Strong understanding of SEO, SEM, Google Analytics, LinkedIn Ads, and CRM tools (HubSpot, Zoho, etc.).
• Excellent communication skills and creative flair in content strategy and storytelling.
• Ability to work independently, manage multiple projects, and deliver on deadlines.

• Immediate joiner

  preferred.

Why Join Us?

• Be part of a fast-growing IT and digital solutions company with a culture of innovation and collaboration.
• Work with passionate teams that have built and scaled multiple tech-driven businesses.
• Opportunity to take ownership, lead impactful campaigns, and drive tangible business outcomes.