8 Influencer Strategy Jobs

Role Overview: Our Marketing team is responsible for creating and nurturing some of the world's most beloved brands. We focus on building connections with people globally to celebrate the legacies of our brands and reimagine them for the present and future. Our work is driven by a deep understanding of consumer behavior, trends, and technologies. With our creativity, we highlight the uniqueness of our brands, understand their purpose, and integrate them into celebrations worldwide. We are committed to promoting diversity and challenging stereotypes through our advertising and marketing efforts. Regardless of your expertise, whether in Design or Consumer Planning, you will be valued and supported in our inclusive environment. Key Responsibilities: - Own the culture strategy for brands by leveraging passion points and collaborating with partners in OTT, creators/celebrities/influencers, events, and experiential marketing. - Develop strategies to enhance engagement and reach through partnerships, showcasing culture expertise to create viral organic content. - Lead planning and execution of key campaigns and collaborations to connect with target consumers and enhance brand image. - Identify opportunities for brand integration on various content platforms to drive purpose and competitive advantage. - Create diverse communication formats across brands to increase engagement above industry benchmarks. - Expand the culture network and ecosystem for Diageo by fostering relationships with content creators, influencers, media platforms, Bollywood, regional cinema networks, sports, music, and art channels. - Collaborate with brand teams to devise quarterly advocacy strategies, serving as the point of contact for media and communication activities related to brands. - Enhance visibility for marketing leadership and position them as industry thought leaders. - Implement crisis communication plans to manage brand reputation risks during challenging situations. - Develop and execute an influencer strategy aligned with brand platforms to amplify the brand voice in culture. - Support Diageo's global agenda by promoting brands with purpose through responsible drinking, inclusion and diversity, and sustainability initiatives. - Ensure compliance with self-service platforms for learning, communication, and compliance requirements. - Conduct product training and awareness initiatives for stakeholders. - Familiarize yourself with the alcohol-beverage industry and related regulations, ensuring adherence to compliance standards for product communication. Qualifications Required: - Post-graduate qualification. - Minimum of 7 years of experience in Marketing, with a focus on brand content creation (agency or CPG/E-commerce background) and knowledge of PR and advocacy.,

You will play a crucial role as the Creator Program Manager at Salt Oral Care, leading the charge in building and scaling Salt's influencer and creator partnerships. Your responsibilities will include identifying, vetting, and onboarding creators aligned with Salts vibe and values across various tiers. You will be the key person in managing long-term relationships with creators, negotiating contracts, and ensuring the delivery of compelling content that resonates with our audience. Collaborating closely with the brand and performance teams, you will co-create campaign briefs and execute influencer-led content for product launches, events, and other brand initiatives. Your role will involve optimizing content for virality and engagement while maintaining brand consistency across platforms such as Instagram, TikTok, and YouTube Shorts. Furthermore, you will be instrumental in fostering community building initiatives like Creator Labs, Switch to Salt Challenges, and Creator Trips. By building an ambassador network and generating user-generated content assets monthly, you will transform creators into passionate advocates and storytellers for Salt Oral Care. Your proficiency in analytics and reporting will be crucial in tracking the performance of influencer campaigns, including reach, engagement, conversions, and ROI. By leveraging data insights, you will build monthly/quarterly dashboards to assess campaign effectiveness and iterate quickly to achieve growth and revenue goals. Your success in this role will be driven by your 3-5 years of experience in influencer marketing or creator partnerships, your deep understanding of Gen Z and millennial social behavior, and your passion for aesthetics, culture, storytelling, and viral content. Additionally, your strong negotiation skills, relationship-building abilities, and organizational prowess will be essential in navigating the dynamic landscape of influencer marketing at Salt Oral Care.,

As an Influencer Marketing Specialist at SquareFork, you will be an integral part of our team, responsible for building and managing strategic partnerships with influencers to enhance our brand's visibility and engagement. Your role will involve developing innovative influencer marketing strategies, fostering authentic relationships within the influencer community, and driving impactful campaigns across various platforms. Based in Central Delhi, Jhandewalan, this position requires a minimum of 1 year of experience in influencer marketing or related fields. As the Influencer Marketing Specialist, your key responsibilities will include: Influencer Strategy & Planning: - Develop and implement comprehensive influencer marketing strategies in alignment with our business objectives. - Identify and evaluate relevant influencers across diverse platforms. - Define target audiences and establish clear KPIs for influencer campaigns. - Stay updated on industry trends and emerging influencer platforms. Influencer Relationship Management: - Cultivate and nurture strong relationships with influencers. - Negotiate contracts and oversee influencer agreements. - Coordinate content creation and campaign execution with influencers. - Provide consistent support and maintain timely communication with influencers. Campaign Execution & Analysis: - Strategize and execute influencer marketing campaigns on various platforms. - Monitor campaign performance and analyze key metrics such as reach, engagement, and conversions. - Present comprehensive reports detailing campaign outcomes. - Utilize performance data and insights to optimize future campaigns. Content & Collaboration: - Collaborate with influencers to develop engaging and authentic content. - Ensure content aligns with our brand messaging and resonates with our target audience. - Manage product seeding and influencer gifting initiatives. - Monitor influencer content to ensure brand compliance. To excel in this role, you should possess: - Proven experience in influencer marketing or related fields. - Proficiency in influencer marketing platforms and trends. - Strong communication, negotiation, and interpersonal skills. - Ability to identify and assess relevant influencers effectively. - A data-driven approach with experience in analyzing campaign performance. - A creative mindset with a passion for cultivating authentic brand partnerships. - Strong organizational and time-management abilities. - Capability to work autonomously and collaboratively within a team. If you are a dedicated influencer marketing professional eager to enhance brand growth through strategic partnerships, we are excited to hear from you!,

Job Description : Job Title Manager - Content, Influencer & Advocacy About the Function: Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture. About the Role Qualification: Post-graduate Experience: Minimum 7 years of experience in Marketing, building content for brands (either as part of an agency or as part of CPG/Ecommerce firms) knowledge of PR and advocacy. TYPICAL ROLE REQUIREMENTS Culture Ownership of the culture strategy for the brands via the relevant passion points and teaming up with the right partners spanning OTT, creators/celebs/influencers, events and experientials. Work on strategies to drive engagement & reach with partnerships. Showcase culture expertise & knowledge to build topicality & virality in organic content. Leads planning & creation for key campaigns & collaborations to engage with target consumers and to build brand imagery. Unlock opportunities with different content platforms to explore brand integration opportunities that help build purpose and a competitive advantage for the business. Create multi-format communication across brands, driving higher-than-benchmark engagement at cost efficiency. Continue to add to the culture network and ecosystem for Diageo bringing outside-in thinking, leveraging relationships with content creators, influencers, publishing platforms, Bollywood and regional cinema networks, sports, music as well as art channels. Brand PR/Earned media/Organic content Work closely with the brand teams to develop quarterly advocacy strategies. Be the SPOC for brands-related media and communication engagement. Build visibility for the marketing leadership team and establish them as key opinion leaders. Strategically leverage partnerships and advocacy channels for building content. Execute crisis communication modules to handle brand reputation risk in challenged scenarios. Influencer strategy Strategize and execute a high ROI influencer strategythat aligns with the brands platforms. Ensure that the campaigns help build brands voice in culture. Purposeful commitments Help further organization's global agenda of building brands with purpose through: Responsible drinking, Inclusion and diversity, Sustainability. People and organisation Be compliant with self-service platforms related to learning, communication, compliance etc. Maintain the product training/ awareness initiatives planned for stakeholders. Planning and compliance Be willing to learn about the alco-bev ecosystem and the laws around it. Ensure adherence to regulatory body compliances on product first communication to ensure effective compliance. Diversity statement Celebrating our inclusive and diverse culture is core to Diageo's purpose of celebrating life every day everywhere. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings. Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one. Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Worker Type : Regular Primary Location: Bangalore HO Additional Locations : Job Posting Start Date : 2025-08-25

Are you ready to join a team that is driving the future of lubricants and setting new industry standards Discover how the diverse and passionate people at Castrol are shaping the industry and how you can be a part of this journey. Castrol, a global leader in lubricants and part of the bp Group, is looking for talented experts who share a passion for innovation and perfection. By joining Castrol, you will have the opportunity to learn, grow, and thrive in a dynamic and inclusive organization with a proud legacy of nurturing top talent for leadership roles. Castrol is currently seeking a Social & Influencer Marketing Specialist based in Mumbai. In this role, you will play a key part in expanding Castrol's digital footprint and innovating brand strategies. You will be responsible for developing and implementing a comprehensive influencer strategy that aligns with the brand values and business objectives. Your efforts will help amplify the brand presence across digital platforms and foster deeper engagement with consumers, mechanics, and dealers. As a Social & Influencer Marketing Specialist, you will be responsible for various tasks including content strategy and integration, sponsorship deployment, partnership management, influencer strategy, content development, and campaign management. The successful candidate will have a post-graduate degree in a related field, 4-6 years of work experience in a media, content, or social media agency, and demonstrated ability to devise and administer content plans at scale. Additionally, prior work experience with influencers and platform integrations is a plus. The ideal candidate will possess strong project management skills, excellent communication and negotiation skills, proficiency in using analytics tools, and a creative approach with a passion for staying ahead of industry trends. Collaborative work with cross-functional teams and external partners, knowledge of SEO and content optimization techniques, and an understanding of the automotive ecosystem are also desirable qualities. Join the marketing team at Castrol, where you will work with key stakeholders, including brand teams, corporate communications team, and agencies. Embrace a culture that prioritizes diversity, equity, and inclusion, and fosters open communication and respect for all perspectives. The marketing team consists of young and passionate individuals from varied backgrounds who value partnerships and believe in the power of working as one team to break barriers and create new achievements. Castrol offers a supportive environment where individuals are encouraged to learn and grow. The company is committed to creating an inclusive workplace where everyone is respected and treated fairly. If selected for a position, you may be required to adhere to local policies, including drug screening, medical review, and background checks. This role may involve up to 10% travel and is eligible for relocation within the country. Please note that remote work is not available for this position. If you are passionate about marketing, content creation, and influencer engagement, and are looking to make a significant impact in the lubricants industry, apply now to join the Castrol team in redefining the future of lubricant marketing.,

As a Content & Marketing Lead at our company, you will be a key player in shaping the brand narrative of our Indian ready-to-wear fashion line. Your strategic mindset, creativity, and attention to detail will be crucial in creating a brand identity that is both fresh and distinctive in the evolving fashion landscape. Your primary responsibilities will include developing a comprehensive brand marketing and content strategy in collaboration with the founder. You will be in charge of overseeing the execution of this strategy across various digital platforms such as social media, website, email, and paid campaigns. Additionally, you will be responsible for managing PR, influencer relationships, brand collaborations, and organizing offline brand events. To excel in this role, you must possess at least 5-7 years of experience in content creation, marketing, and brand building within the fashion industry. You should have a proven track record of successfully executing brand campaigns across multiple platforms and be adept at both visual and written storytelling. Your ability to translate brand values into compelling content strategies and effectively lead and motivate a team will be critical to your success. In order to apply for this position, please send your resume along with a brief note outlining your interest in the role to careers@shopdrawn.com. Be sure to include "Application - Content & Marketing Lead" in the subject line of your email. We look forward to hearing from you and potentially welcoming you to our team as our Content & Marketing Lead.,

As the PR & Influencer Marketing Manager at Simply Nam, a D2C beauty brand, you will play a crucial role in shaping and executing strategic initiatives to elevate brand awareness, engagement, and sales. Your expertise in PR, influencer marketing, brand partnerships, and offline events will be essential for driving innovative campaigns and fostering strong relationships. In the realm of Public Relations (PR), you will collaborate with agencies to craft and implement effective PR strategies that align with Simply Nam's goals. By creating compelling content for press releases and articles, managing media relationships, and ensuring cohesive messaging across all channels, you will contribute to enhancing brand visibility and communication. In the realm of Influencer Marketing, your responsibilities will include developing comprehensive influencer strategies, building relationships with key influencers, and innovating content ideas to drive engagement and conversion. Additionally, you will oversee the Affiliate Marketing program, monitor campaign performance, and manage budgets to ensure efficient execution. Your role will also involve identifying strategic brand partnership opportunities to expand Simply Nam's exposure and reach. By nurturing relationships with partners, negotiating agreements, and aligning internal goals with partnership strategies, you will contribute to the brand's growth and success. Furthermore, as part of offline events planning, you will strategize and execute various events to enhance brand visibility, engage consumers, and drive sales. By overseeing logistics, integrating brand partnerships and influencer appearances, and analyzing event metrics, you will provide valuable insights for future event planning and optimization. Overall, your role as the PR & Influencer Marketing Manager at Simply Nam will require a combination of strategic thinking, relationship management, creativity, and data-driven decision-making to achieve the brand's objectives and drive continuous growth in the competitive D2C beauty space.,

As a Post Creative Strategist at VaynerMedia, you will be joining a contemporary global creative and media agency that focuses on driving relevance for clients and delivering impactful business results. Founded in 2009, VaynerMedia has offices in major cities worldwide and has been recognized for its work at prestigious events such as Cannes Lions, the Clio Awards, and The Webby Awards. Our culture at VaynerMedia is centered around empathy, and we believe in bringing together a diverse team of individuals to create innovative, creative, and strategic solutions that revolve around people. In the APAC region alone, we have a team of over 250 professionals servicing clients across various industries. We are currently seeking a Post Creative Strategist to join our India team based in Gurugram. As someone who lives and breathes social media, you will be responsible for staying updated on the latest trends, memes, and influencer landscape. Your role will involve leveraging social media and community management to drive engagement, change perceptions, and boost sales for our clients. In this role, you will collaborate with the local team while also benefiting from the expertise of our global network. Your responsibilities will include developing end-to-end customer experience strategies, from customer research to brand strategy, as well as creating innovative social, content, and influencer strategies. You should have a strong grasp of marketing fundamentals and be adept at community management and social listening to gain valuable consumer insights. As a Post Creative Strategist, you will play a crucial role in providing insights, research, and continuous recommendations to the Creative team based on evolving conversations and consumer behaviors across different social platforms. You will act as the voice of the community for the brand and work closely with the Creative team to prioritize customer needs and preferences. At VaynerMedia, we foster a lab-like environment where we focus on solving business problems rather than just creating advertising. Our entrepreneurial spirit encourages us to break rules, test hypotheses, and innovate constantly. If you thrive in a fast-paced, start-up-like setting and are excited about collaborating with a talented team to work on projects for big brands, then we look forward to meeting you and exploring how you can contribute to our dynamic agency.,