Social & Influencer Marketing Specialist

Are you ready to join a team that is driving the future of lubricants and setting new industry standards Discover how the diverse and passionate people at Castrol are shaping the industry and how you can be a part of this journey. Castrol, a global leader in lubricants and part of the bp Group, is looking for talented experts who share a passion for innovation and perfection. By joining Castrol, you will have the opportunity to learn, grow, and thrive in a dynamic and inclusive organization with a proud legacy of nurturing top talent for leadership roles. Castrol is currently seeking a Social & Influencer Marketing Specialist based in Mumbai. In this role, you will play a key part in expanding Castrol's digital footprint and innovating brand strategies. You will be responsible for developing and implementing a comprehensive influencer strategy that aligns with the brand values and business objectives. Your efforts will help amplify the brand presence across digital platforms and foster deeper engagement with consumers, mechanics, and dealers. As a Social & Influencer Marketing Specialist, you will be responsible for various tasks including content strategy and integration, sponsorship deployment, partnership management, influencer strategy, content development, and campaign management. The successful candidate will have a post-graduate degree in a related field, 4-6 years of work experience in a media, content, or social media agency, and demonstrated ability to devise and administer content plans at scale. Additionally, prior work experience with influencers and platform integrations is a plus. The ideal candidate will possess strong project management skills, excellent communication and negotiation skills, proficiency in using analytics tools, and a creative approach with a passion for staying ahead of industry trends. Collaborative work with cross-functional teams and external partners, knowledge of SEO and content optimization techniques, and an understanding of the automotive ecosystem are also desirable qualities. Join the marketing team at Castrol, where you will work with key stakeholders, including brand teams, corporate communications team, and agencies. Embrace a culture that prioritizes diversity, equity, and inclusion, and fosters open communication and respect for all perspectives. The marketing team consists of young and passionate individuals from varied backgrounds who value partnerships and believe in the power of working as one team to break barriers and create new achievements. Castrol offers a supportive environment where individuals are encouraged to learn and grow. The company is committed to creating an inclusive workplace where everyone is respected and treated fairly. If selected for a position, you may be required to adhere to local policies, including drug screening, medical review, and background checks. This role may involve up to 10% travel and is eligible for relocation within the country. Please note that remote work is not available for this position. If you are passionate about marketing, content creation, and influencer engagement, and are looking to make a significant impact in the lubricants industry, apply now to join the Castrol team in redefining the future of lubricant marketing.,