Social & Influencer Marketing Specialist

Content Strategy and Integration

• Plan and strategize content across platforms including film, in-show, auto portals, influencers, websites, e-commerce, and social media
• Collaborate with space and brand teams to ensure alignment with marketing goals
• Develop a content calendar for timely delivery
• Ensure consistency in brand tone, voice, and style

Sponsorship Deployment

• Deploy sponsorship deliverables in sports including cricket and motorsports
• Create and support IPs to drive engagement and conversations around the brand
• Activate sponsorship agreements and leverage partnerships to maximize exposure

Partnership Management

• Manage current digital/media partnerships and identify new opportunities to boost engagement and consideration
• Monitor partnership effectiveness and propose improvements

Influencer Strategy

• Build and execute influencer plans across YouTube, Instagram, auto platforms
• Identify and collaborate with influencers that align with brand identity and objectives

Content Development

• Oversee high-quality content creation for multiple platforms
• Collaborate with creative teams for multimedia and visual assets
• Integrate SEO best practices for improved visibility
• Work with e-commerce teams to develop A+ product content

Campaign Management

• Handle campaign deployment from briefing and creative development to deal closure and financial tracking
• Monitor campaign performance and analyze results for optimization

What Will Make You Successful

• Postgraduate degree in a relevant field
• 46 years of experience in media, content, or social media agency roles
• Proven ability to manage content plans across multiple platforms
• Experience working with influencers and platform integrations
• Strong project and stakeholder management skills
• Proficiency with analytics tools for campaign performance tracking
• Strong communication and negotiation abilities
• Ability to work under tight deadlines and ambiguity
• Creative mindset with strategic thinking and scalability focus
• Knowledge of SEO, content optimization, and digital trends
• Auto enthusiast with a good understanding of the industry ecosystem is a plus