Social & Influencer Marketing Specialist

4 - 8 years

0 Lacs

Posted:4 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: Join Castrol as a Social & Influencer Marketing Specialist based in Mumbai to expand the digital footprint and innovate brand strategies. You will be crucial in driving the brand forward through strategic media partnerships and influencer collaborations. Your role will involve shaping and implementing a comprehensive influencer strategy to enhance brand consideration and drive conversion. Key Responsibilities: - Develop and execute a content strategy, integrating opportunities across various platforms like film, shows, auto portals, influencers, website content, and social media handles. - Manage sports-related sponsorship deliverables, including cricket and motorsports, to drive engagement and conversation around the brands. - Assist in managing existing partnerships and form new ones to drive engagement and build brand consideration. - Develop influencer plans across all brands and platforms, identifying key influencers aligned with brand values. - Oversee the creation of engaging content for different platforms, ensuring consistency with brand voice and SEO standards. - Monitor the performance of influencer and content marketing campaigns and analyze results. - Collaborate with cross-functional teams and external partners, showcasing strategic intent and creative approach to stay ahead of industry trends. Qualifications Required: - Post Graduate degree in a related field - 4-6 years of work experience in a media, content, or social media agency - Ability to devise and administer content plans at scale, including influencer and platform integrations - Strong project management, communication, and negotiation skills - Proficiency in analytics tools to measure and report on campaign performance - Creative mindset with the ability to work collaboratively and adapt to ambiguity - Knowledge of SEO and content optimization techniques, auto enthusiast preferred Please note that this role may require up to 10% travel within the country and is eligible for relocation assistance. Remote working is not available for this position. About the Company: Castrol, a global leader in lubricants and part of the bp Group, is committed to creating an inclusive environment where diversity is valued. The marketing team consists of young and passionate individuals who believe in partnership, breaking barriers, and challenging the status quo to achieve new milestones. If you are looking to learn and grow in a dynamic and diverse environment, Castrol is the place for you. Legal Disclaimer: Employment may be contingent upon adherence to local policies, including pre-placement screenings and background checks. Individuals with disabilities requiring accommodation are encouraged to contact us for support during the application process.,

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