Brand Marketing Head- eCommerce

6 - 8 years

10 - 12 Lacs

Posted:2 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Key Responsibilities:
Brand & Business Growth:- Build full-funnel campaigns driving awareness, conversion, and loyalty.- Drive topline and profitability through performance-focused initiatives.- Develop product positioning, brand narratives, and campaign toolkits across categories.- Partner with Media, SEO, Product, Ops, Customer Care, and Retention teams to fuel efficient topline growth and LTV.- Own key metrics, analyse performance, and optimize funnel for efficiency and ROAS.Communication & Creative:- Own creative storytelling across social, performance, influencer strategy, and retention comms.- Ensure brand consistency across all assets - digital, retention, website, on-ground, press.- Lead influencer collabs, content partnerships, and social storytelling that build brand love and cultural relevance.Insights & Planning:- Deep dive into consumer behaviour, competitive landscape, and category trends to inform strategy.- Initiate research initiatives and convert insights into growth and comms plans.

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AVE-Promagne Business Solutions

Business Consulting and Services

CHENNAI Tamil Nadu

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