Influencer Marketing Specialist

Job Title

Location

CTC

About Us

Influencer Marketing Executives

Job Overview

Influencer Marketing Executive

Key Responsibilities

• Campaign Planning & Execution

  : Develop and execute influencer marketing strategies aligned with brand goals, including product launches, promotions, and seasonal campaigns.

• Influencer Identification

  : Research and identify

  mega

  ,

  macro

  , and

  micro influencers

  that align with the brand’s target audience, values, and skincare expertise.

• Relationship Management

  : Build and maintain strong relationships with influencers, ensuring they are highly engaged and aligned with brand messaging.

• Campaign Management

  : Oversee the entire influencer campaign process, from influencer outreach to contract negotiation, content approval, and performance tracking.

• Content Strategy

  : Collaborate with influencers to create authentic and high-quality content that resonates with their audience and effectively promotes the brand’s skincare products.

• Performance Tracking & Reporting

  : Monitor and analyze the performance of influencer campaigns (reach, engagement, conversions, etc.), providing insights and recommendations for improvement.

• Budget Management

  : Manage influencer campaign budgets, ensuring optimal ROI and performance against agreed KPIs.

• Trend Analysis

  : Stay updated on influencer marketing trends, industry best practices, and new opportunities to help optimize influencer partnerships.

• Collaboration with Internal Teams

  : Work closely with the content, social media, and marketing teams to ensure alignment across campaigns and consistency in brand messaging.

Requirements

• 2+ years of experience

  in

  influencer marketing

  , with hands-on experience managing

  paid influencer campaigns

  (mega, macro, micro).
• Strong knowledge of

  D2C skincare brands

  and their unique influencer marketing requirements.
• Experience with

  contract negotiation

  ,

  content creation

  , and

  performance tracking

  for influencer campaigns.
• Excellent communication and relationship-building skills.
• Strong understanding of

  social media platforms

  , influencer engagement, and content trends in the skincare and wellness industry.
• Proficiency in influencer marketing tools and platforms.
• Creative thinker with a passion for skincare and influencer-driven marketing.