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Influencer Marketing Specialist

Influencer Marketing Specialist

CustomerLabs

1 - 3 years

4 - 5 Lacs

chennai

Posted:9 hours ago| Platform: GlassDoor logo

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Skills Required

marketing vision strategies networking content messaging research targeting report planning outreach management communication negotiation

Work Mode

On-site

Job Type

Part Time

Job Description

At MassCamapaigns(a unit of Customerlabs), we believe in working with clients with a long-term vision of making their brands go from “Unknown” to “Well-known” by providing top-class Creative and Digital Marketing services. A fun place to work and believe in giving full ownership to people.

Influencer Marketing specialist – Roles and Responsibilities

Develop and execute influencer marketing strategies and creative campaigns
Identify and build relationships with prominent influencers
Attend relevant events for networking and business purposes
Develop content ideas and assist in content creation
Identify and liaise with relevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place
Keep the team up-to-date on the influencer's trends – rising stars, emerging trends, best practices
Provide recommendations on contracted deliverables per influencer and activation strategies
Create and deliver influencer briefs and messaging guidelines
Research relevant industry experts, competitors, target audience and users
Brainstorm new, creative approaches to influencer campaigns
Keep abreast of emerging trends, technologies and influencers
Work with internal teams to identify creative and targeting opportunities and pitch ideas to influencers
Report on influencer performance (organic and paid)
Have a strong understanding of emerging influencer talent, contracting, and performance assessment
Developing strong relationships with influencers, by understanding what they need, what they are required to deliver, and how to assist them in consistently driving towards outcomes and meeting deadlines.
Proven experience in planning and managing social media and influencer campaigns and longer-term strategies

Influencer Marketing Specialist- Requirements

Bachelor's degree in Marketing preferred
Proven track record in outreach campaign strategies
In depth knowledge of social media marketing industry
Well organized with great time management skills with attention to details
Excellent interpersonal and relationship building skills
Expertise in managing multiple social media platform
Excellent communication skills
Strong negotiation skills

Experience required: 1 to 3 years

Our Culture We always work together as a single team to fuel the growth of the company though we perform different functions across the departments. Our environment supports each other’s professional growth within the organization by sharing knowledge through interactive sessions. All the more important thing is we always have some fun element in whatever work we do unless that involves our clients. LOL. We encourage you to apply even if you feel you don’t meet all the requirements mentioned above but you feel that you can make a huge difference that supports the growth of the company. We strongly believe in your traits more than your skills. Because skills can be acquired anytime but traits are something that you’re known for. If you feel you can use your traits to get the company to heights, apply right away

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Influencer Marketing Specialist