Influencer Marketing Specialist

Role Overview

As our Influencer Marketing Specialist, you will be the driving force behind building and managing strong relationships with influencers across categories. You will work independently — leveraging your own connections, database, and insights — to design and execute campaigns that not only create buzz but also deliver measurable results.

Key Responsibilities

• Develop and execute creative influencer marketing strategies to amplify brand presence.
• Leverage your personal influencer database and network to build long-term collaborations (without reliance on external agencies).
• Identify and onboard influencers who align with our brand values and campaign goals.
• Craft compelling storytelling campaigns across Instagram, YouTube, LinkedIn, and emerging platforms.
• Stay on top of cultural trends, digital innovations, and new-age storytelling formats.
• Manage end-to-end influencer campaigns: outreach, negotiation, contracts, briefs, execution, and performance tracking.
• Monitor campaign performance and optimize strategies for maximum ROI.
• Collaborate with content, social media, and brand teams to ensure integrated campaign success.

What We’re Looking For

• Strong personal network and verified database of influencers across niches.
• Proven experience in influencer marketing with measurable campaign success.
• Excellent storytelling skills with a deep understanding of digital-first narratives.
• Highly creative, trend-savvy, and updated with the latest tools, formats, and digital culture.
• Tech-savvy with knowledge of influencer management platforms and analytics tools.
• Strong negotiation and relationship management skills.
• Ability to thrive in a fast-paced, campaign-driven environment.

Why Join Us?

• Opportunity to work directly with brands and influencers without third-party dependency.
• Creative freedom to experiment with bold and innovative campaign ideas.
• Collaborative team culture with room to grow and lead.
• Be at the forefront of digital storytelling and influencer-led marketing.

Location: Tower B, Emaar Digital Greens, Sector 61, Gurugram

Job Type: Full-time

Pay: ₹15,000.00 - ₹50,000.00 per month

Work Location: In person