Influencer Marketing Manager

As an Influencer Outreach Manager at Ethinos, you will play a crucial role in identifying, onboarding, and nurturing long-term influencer partnerships while driving end-to-end outreach and collaboration for client campaigns. Your primary focus will be on influencer outreach and relationship building, campaign planning and execution, performance tracking and reporting, as well as staying updated with industry and platform intelligence. **Key Responsibilities:** - Identify and onboard relevant influencers across categories for brand campaigns. - Build and maintain strong, long-term relationships with macro and micro-influencers, creator agencies, and talent managers. - Ensure alignment of influencer voice with brand values and campaign objectives. - Train the in-house influencer marketing team. - Pitch to the clients and maintain relationships. - Collaborate with content, social media, and video team to suggest the right influencer mix for each campaign. - Oversee content quality, compliance, and adherence to brand guidelines. - Track key metrics like reach, engagement, cost-efficiency, and ROI for each campaign. - Analyse influencer content performance and generate insights for optimization. - Prepare post-campaign reports for internal and client sharing. - Stay up to date with platform algorithm changes, emerging influencer trends, and category shifts. - Suggest new content formats, platforms (like Threads, Pinterest, Reddit, etc.), and creator opportunities. **Qualifications Required:** - 6-7 years of relevant experience, with at least 5 years in an influencer marketing agency. - Strong understanding of influencer contracts, fee structures, and content rights. - Hands-on experience working with creator databases, influencer marketing tools, and social media platforms. - Excellent communication, negotiation, and relationship-building skills. - Ability to handle multiple campaigns and clients simultaneously with high attention to detail. *Note: No additional company details were provided in the job description.*,